Product Marketing & Activations Specialist (B2C)

POSITION SNAPSHOT

Company: Nespresso UAE

Location: Dubai UAE

Reports to: Marketing Manager

Grade:JGEN

As the Product Marketing & Activations Specialist (B2C) you will own and manage the end-to-end product portfolio across Coffee Machines Accessories and Services ensuring global innovations launches and thematic campaigns are successfully translated into impactful local market execution. Working cross-functionally with Marketing Commercial Retail eBusiness Supply Chain and regional stakeholders you will drive portfolio performance deliver best-in-class product launches and ensure excellence in execution. This role plays a pivotal part in shaping the local product strategy identifying growth opportunities and bringing the Nespresso brand experience to life for consumers.

Own and manage the B2C product category and portfolio

• Localize and implement the product strategy and commercial value proposition (including new products/services).
• Manage the portfolio of the attributed categories (coffee machines accessories and services).
• Review portfolio performance continuously to understand and lead possible optimizations including promotion pricing portfolio rationalization competitive monitoring and impact with support from Data & Insights.
• Lead deep dives on market trends and competitive developments for coffee machines accessories and services to fuel the local product strategy and marketing plan in collaboration with Data & Insights.
• Be accountable for Product Forecast Accuracy together with the CE&I and Operations/SC team.

Translate and implement global product launches & themes to market needs

• Lead the planning and execution of all permanent and non-permanent launches in the area of coffee machines accessories and services incorporating departmental expertise and involving key stakeholders across the local organization and touchpoints.
• Plan and initiate market-specific local initiatives.
• Ensure continuous improvement through leading pre- and post-evaluations of product launches and themes.
• Support the development of commercial strategy with key account managers and key commercial contacts/channels (machine partners trade partners etc.).
• Develop sales support tools for account managers and sales teams.

People Project & Performance Management

• Co-define (with marketing peers) and drive the right initiatives to achieve category business results.
• Manage and monitor the budget within the sub-department.
• Drive improvements and efficiencies in the organization by collaborating with other departments.
• Drive the MBP cycle in the market together with commercial and channel teams.
• Build a strong multifunctional network where peers can collaborate effectively and understand each others contribution towards shared project goals and purpose.
• Set project timelines deliverables and performance goals that provide a clear line of sight to the organization.

• University degree or equivalent in Marketing or Commercial.
• At least 5 years experience as a Product and/or Brand Specialist preferably in a Direct-to-Consumer (D2C) and/or Retail business.
• Experience working with Retail and Trade teams/partners is highly preferred given the nature of this roles stakeholder base.
• Worked for an organization with leading brands and a strong commercial mindset.
• Experience in project management of complex projects.