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PR & BTL Marketing Executive UAE (Automotive)
Job Location:
Monthly Salary:
Experience Required:
Posted:
6 August 2026 (1 hour ago)
Posted:
Application Deadline:
4 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
About the Role
An established organization is seeking a PR & BTL Marketing Specialist to support brand visibility engagement and lead generation through public relations and below-the-line (BTL) initiatives. The role is responsible for planning and executing on-ground activations events sponsorships and PR activities aligned with the overall marketing strategy.
Key Responsibilities
- Develop and execute PR and BTL plans to support brand product launches and key campaigns across the UAE.
- Manage events roadshows exhibitions and in-mall/field activations ensuring on-brand execution and strong ROI.
- Coordinate with agencies and vendors for production logistics branding materials and activation staffing.
- Draft and localize press releases statements and media materials in coordination with the central marketing/PR team.
- Build and maintain relationships with media influencers and partners to secure coverage and brand visibility.
- Monitor and report on BTL and PR campaign performance including leads footfall engagement and media metrics.
- Ensure all on-ground activities comply with brand guidelines and local regulations.
- Support digital and social media teams with content and coverage derived from events and activations.
Requirements
- Bachelors degree in Marketing Communications PR or a related field.
- 46 years of experience in marketing with hands-on exposure to PR and BTL/activations in the UAE market.
- Strong understanding of local media landscape event management and consumer engagement tactics.
- Proven experience managing agencies suppliers and budgets for events and activations.
- Excellent written and verbal communication skills; Arabic language skills are an advantage.
- Strong project management multitasking and stakeholder management capabilities.
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Graphic Design
- Internal Communications
- Special Events
- Web Content
- Press Releases
- Market Research
- SEO
- ROI
- Trade shows
- Company Vehicle
- Analytics
