Performance Marketing Specialist

• Assist the team in the development of the overall digital marketing strategy across a broad range of digital marketing channels
• Identify trends and insights, and optimize spend and performance based on the insights
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Familiarize with existing tracking and funnels
• Assist in setting up pixel implementation, conversions and event tracking
• Analyzing data to identify problems and opportunities
• Producing effective ad copies
• Define OKRs for channel experiences
  

Requirements

• Bachelor’s degree from a reputable university
• 3 - 5 years’ of prior experience in Digital Marketing
• Knowledge of core digital marketing tools
• Practical knowledge of digital platforms (Google, Facebook)
• Understanding of web analytics (experience with Google Analytics is preferred)
• Strong understanding of current online marketing concepts, strategy and best practices
• Strong technical and data analysis skills
• Strong skills in MS Office Suite (Excel, PowerPoint)
• Fluency in English
• Sharp strategic thinking and ability to translate quantitative and qualitative data/insights into a strong targeted marketing strategy
• Excellent communication and literacy skills
• Self-motivated & willing to take on new challenges