Digital Marketing Specialist

Develop and implement digital marketing campaigns and strategies to increase brand awareness and generate leads.
Create and manage content marketing initiatives, including blog articles, social media content, and email campaigns.
Conduct market research and customer behavior analysis to identify emerging trends and opportunities.
Manage and optimize the company website for search engine optimization (SEO) and user experience (UX) purposes.
Monitor and analyze key performance indicators (KPIs) to measure the success of marketing campaigns and make data-driven decisions.
Collaborate with internal teams to create and implement cross-functional campaigns and initiatives.
Follow the latest industry trends and best practices to ensure the company's digital presence remains competitive.
Manage and maintain relationships with suppliers and external agencies.
Develop and manage digital marketing budgets.
Report ROI and other key performance metrics to senior leadership.