Company: HYF Medical Center Jumeirah Dubai
Location: Dubai United Arab Emirates
Industry: Healthcare / Medical

Job Responsibilities

1. Marketing Strategy & Brand Promotion (Healthcare Industry)

• Develop and execute marketing strategies for HYF Medical Center across the UAE and GCC markets to enhance brand awareness and market share.
• Manage both B2B and B2C marketing channels and develop differentiated marketing campaigns.
• Prepare and manage annual marketing budgets ensuring effective implementation and cost control.
• Build and strengthen the companys brand positioning within the healthcare and longevity medicine sectors.

2. B2B Marketing & Business Development (Corporate Clients)

• Develop targeted marketing strategies for corporate clients including hospital executives healthcare institutions government healthcare departments distributors and strategic partners.
• Plan and execute industry exhibitions medical conferences academic seminars and B2B client presentation events.
• Create professional marketing materials including service brochures case studies solution proposals and technical presentations.
• Establish and maintain long-term relationships with key industry decision-makers (KDMs) and strategic stakeholders.

3. B2C Marketing & Consumer Brand Promotion

• Build brand awareness and trust among individual patients families and healthcare consumers.
• Plan and execute brand campaigns social media marketing content marketing and customer engagement initiatives.
• Manage daily operations and content creation for company platforms including the official website LinkedIn Facebook Instagram and other digital channels.
• Develop membership programs customer care initiatives and retention strategies to improve customer loyalty and repeat visits.

4. Video Planning & Production

• Responsible for planning and developing brand promotional videos service introduction videos patient case study videos expert interview videos and other marketing content.
• Coordinate video production processes including planning shooting arrangements and collaboration with external production teams.
• Proficient in video editing software such as Adobe Premiere Pro Final Cut Pro CapCut etc. including post-production editing voice-over subtitles and visual effects.
• Create platform-specific short-form video content suitable for websites YouTube Instagram Reels TikTok and other digital platforms.

5. Market Analysis & Competitor Monitoring

• Monitor and analyze healthcare market trends regulatory developments and competitor activities.
• Prepare regular market intelligence reports to support strategic business decisions.
• Provide insights and recommendations based on market data and customer feedback.

Requirements

Education

• Bachelors degree or above in Marketing Advertising International Business Healthcare Management Medical-related fields or other relevant disciplines.
• Candidates with healthcare pharmaceutical or medical industry backgrounds are preferred.

Language Skills

• Chinese: Native proficiency.
• English: Fluent business communication and professional copywriting skills.
• IELTS 6.0 TOEFL 80 or English major certification (TEM-8) preferred.

Professional Experience

• Minimum 3 years of marketing and brand promotion experience.
• Must have marketing experience in the healthcare medical pharmaceutical or related industries.
• Strong B2B marketing experience is required; B2C brand promotion experience is preferred.
• Experience in UAE or GCC market promotion is highly preferred.

Professional Skills

• Strong knowledge of brand marketing campaign planning digital marketing and social media operations.
• Excellent copywriting content planning and creative communication skills.
• Ability to independently plan shoot and edit short-form video content.
• Familiarity with Adobe Creative Suite Canva and other design tools is preferred.
• Strong data analysis skills with experience using tools such as Google Analytics.
• Valid UAE driving license and ability to drive independently are preferred.

Personal Attributes

• Excellent communication coordination cross-functional collaboration and teamwork skills.
• Ability to travel within the Middle East region or work on short-term overseas assignments.
• Strong learning ability creativity and innovation mindset.
• Ability to adapt between B2B and B2C marketing strategies and approaches.

We Offer

• Competitive salary package.
• UAE employment visa.
• Medical insurance.
• Annual leave and return flight ticket benefits.
• Opportunity to work with an international healthcare organization focused on longevity medicine and personalized healthcare.

How to Apply

Please send your Chinese & English bilingual resume to:

WeChat: Beatrice3769

Phone: (UAE)