Marketing Manager- Performance

JOB TITLE: Marketing Manager - Performance

TERM: 12 months (with potential for extension)

CLIENT LOCATION: Dubai UAE

DIVISION: Marketing

REPORTS TO: Head of Marketing

RELEVANT EXPERIENCE: 6-8 years in digital marketing performance marketing or acquisition marketing preferably in financial services or fintech

MANDATORY REQUIREMENTS**:

1. Experience in campaign performance optimization and outbound marketing
2. Familiarity with UAE banking regulations and credit card products
3. Fluent in English; Arabic preferred

PURPOSE OF THE PROJECT

To drive customer acquisition and engagement for Co-branded Credit Card (CBCC) in the UAE through performance marketing campaign execution and site merchandising. The role will support strategic partnership with Mastercard and its banking partners by delivering high-impact data- driven marketing initiatives.

Key Activities

Core Responsibilities and Accountabilities

• Execute and optimize digital marketing campaigns across Amazon and external channels
• Manage CBCC site merchandising calendar and campaign assets
• Collaborate with Amazon Mastercard and banking partners to align on acquisition strategies
• Analyze campaign performance and recommend improvements
• Support launch events and promotional campaigns
• Performance Marketing: Drive acquisition and engagement by tracking KPIs managing budgets running A/B tests and executing targeted email and SMS campaigns using data-driven strategies.
• Site Merchandising: Manage Co-brand CC placements across Amazon UAE coordinate asset delivery maintain campaign timelines and optimize content performance.
• Stakeholder Management: Collaborate with Amazon teams Mastercard Advisors and banking partners to align marketing goals and deliver timely performance updates.

KPIs

• Customer acquisition volume and cost per acquisition (CPA)
• Campaign ROI and conversion rates
• Engagement metrics (CTR open rates bounce rates)
• On-time delivery of campaign assets
• Uplift in cobrand CC visibility and application rates on Amazon

Knowledge and Experience

• Proven track record in digital and performance marketing
• Strong analytical and data interpretation skills
• Experience with marketing automation and CRM tools
• Familiarity with UAE financial services and regulatory landscape
• Ability to manage multiple stakeholders and projects simultaneously

Mandatory Skills**

• Digital campaign management (Google Ads Meta TikTok etc.)
• CRM and outbound marketing (email/SMS platforms)
• A/B testing and performance analytics
• Graphic tools (Canva Photoshop basic proficiency)
• Strong communication and project management skills