Marketing Coordinator, Field Events & ABM

Overview

The Marketing Coordinator supports Middle East enterprise healthcare growth by executing field programs and account-based marketing (ABM) activities that generate qualified meetings toMarketing Manager this role partners closely with Sales to deliver well-run engagements (events executive roundtables webinars) and disciplined follow-up.

Specialization

Field marketing execution ABM support:Delivery ofprograms and account-based activities for Tier 1/2 accounts with strong coordination across Sales subject-matter experts (SMEs) and vendors.

Responsibilities

• ExecuteField programs (executive roundtables hosted forums webinars conferences): project plans timelines speaker coordination vendor management attendee experience and on-the-day delivery.

• Support ABM execution for named Tier 1/2 accounts (as defined by the Marketing Manager and Sales): coordinate contact list preparation invite waves tailored event formats and follow-up motions with Sales.

• Run follow-up operations for the programs youexecute:lead capture QA attendee lists handoff notes follow-up cadence coordination with Sales and meeting scheduling support.

• Create and coordinate content/design assets for field and ABM activities you ownusing in-house tools and/or briefing and coordinating third-party vendors for assets such as invitations agendas social tiles banners signage email copy and recap posts.

• Coordinate with the Digital & Marketing Ops Marketing Coordinator to ensure promotion and tracking are set up (landing pages emails UTMs) and providetimelyinputsfor campaign builds.

• Support partner/customersco-marketing execution where relevant (Go-Live InterviewsSigningceremonies Kick off events andother inaccount support).

• Maintain program documentation (checklists runbooks post-mortems) and propose practical improvements for future iterations.

• Follow established brand compliance and approval processes.

• Manage 3rdparty events management organization andestablishstrong professional relationships.

Qualification and experience

• Minimum 2 years experience in B2B marketing (field/events/ABM support preferred)

• Proven ability to coordinate multiple workstreams with deadlines (vendors speakers internal stakeholders).

• Effective writing skills for invitations event communications and follow-up messages.

• Strong stakeholders management and event management skills
• Fluent English; Arabic is a plus.

Personal Specification

• Organized detail-oriented and comfortable working from checklists/runbooks.

• Strong communicator who builds trust with Sales and vendors.

• Proactive solution-focused and reliable.

• Commercially curiousunderstands that the goal is meetings/pipeline not activity volume.

• Team player with a hands-on execution-first mindset.

Education and training

• Bachelors degree in marketing communications business or related field

About InterSystems

InterSystems a creative data technology provider delivers a unified foundation for next-generation applications for healthcare finance manufacturing and supply chain customers in more than 80 countries. Our data platforms solve interoperability speed and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978 InterSystems is committed to excellence through its 247 support for customers and partners around the world. Privately held and headquartered in Boston Massachusetts InterSystems has 38 offices in 28 countries worldwide. For more information please visit.