Lifecycle Marketing Specialist

• Developing a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments.
• Creation and running of email, in-app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns
• A/B Testing and optimizing CLM campaigns with strategic content, frequency and audience variations
• Working closely with all teams to understand the customer base through insight segmentation and data analysis
• Leading new product features, testing side by side with Product managers and leveraging email marketing & push notifications
• Increase CLM’s traffic & engagement contribution, while maintaining the high quality of relevant and personalized messaging.
• Constantly analysing data to plan strategies and execute campaigns.
• Audience building, segmentation and testing
• Project management and help BI/Tech teams with API based campaigns
  

Requirements

• Bachelor’s degree or BSC from a reputable university
• 3 – 5 years of experience in a similar field
• Knowledge of basic digital marketing & advance CLM tools
• Practical knowledge of digital platforms and some of the CLM tools; Braze, Airship, Lean Plum, Accoustic, Moengage, Twillio, Sendgrid, and SendinBlue (experience with at least one email automation platform)
• Understanding of web analytics (experience with Google Analytics is preferred)
• Strong understanding of current online marketing concepts, strategies, and best practices
• Strong critical thinking, technical, and data analysis skills
• Strong skills in MS Office Suite (Excel, PowerPoint)
• Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy
• Self – motivated & willing to take on new challenges