Growth Marketing Specialist (MEA)

Job Summary:

We are looking for a Growth Marketing Specialist MEA (Middle East & Africa) to support the execution optimization and operational management of paid media campaigns across key MEA markets.

This role is highly execution-focused and ideal for someone with hands-on paid media experience strong attention to detail and a passion for campaign operations performance analysis creative testing and process improvement. The Growth Marketing Specialist will help implement campaign strategies monitor performance coordinate creative and localization workflows maintain reporting accuracy and ensure campaigns are launched and optimized efficiently across MEA platforms.

Job Expectations:

• Execute and support paid media campaigns across assigned MEA markets including campaign setup QA launch monitoring pacing optimization and reporting.
• Manage day-to-day campaign operations across global and MEA-specific performance platforms including Google Ads Meta Ads TikTok Ads Apple Search Ads and other relevant regional paid media platforms.
• Implement campaign structures audience targeting bidding strategies budgets creative rotations tracking parameters and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing delivery tracking creative fatigue audience performance conversion rates CAC ROAS and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition revenue ROAS CAC LTV payback period contribution margin and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets platforms campaigns ad groups audiences and creative assets.
• Support structured testing roadmaps across creative audiences bids landing pages campaign structures offers localization and platform features.
• Coordinate performance creative workflows including briefing asset trafficking localization naming conventions version control approvals uploads and post-launch performance tracking.
• Partner with creative localization and regional stakeholders to ensure ads are accurate culturally relevant platform-compliant and aligned with performance testing needs.
• Analyze performance creative by format hook message offer language market audience placement and funnel stage.
• Maintain campaign documentation testing trackers launch calendars QA checklists naming conventions UTM standards and reporting processes.
• Support measurement initiatives including incrementality tests geo tests platform lift studies holdout tests attribution analysis and cohort reporting.
• Prepare recurring performance reports insights summaries test readouts and campaign performance updates for managers and cross-functional partners.
• QA tracking attribution pixels conversion events product feeds landing URLs UTMs and campaign taxonomy to ensure reporting accuracy.
• Work with analytics data science and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
• Support agency platform partner and vendor coordination including campaign requests asset delivery performance follow-ups billing inputs and meeting preparation.
• Monitor MEA platform updates regional media trends auction dynamics competitive shifts and performance benchmarks.
• Identify opportunities to improve operational efficiency campaign QA reporting quality creative testing processes and execution speed.

Knowledge Skills and Abilities:

Required:

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads Meta Ads TikTok Ads Apple Search Ads or similar performance channels.
• Experience with MEA-specific platforms or similar regional paid media platforms strongly preferred.
• Strong campaign operations skills including campaign setup trafficking QA budget pacing naming conventions tracking and performance reporting.
• Working knowledge of paid search paid social app acquisition display retargeting shopping campaigns catalog ads and feed-based advertising.
• Ability to analyze campaign performance and identify practical optimization opportunities.
• Familiarity with key performance metrics including CAC ROAS LTV conversion rate CTR CPC CPM CVR payback period retention and contribution margin.
• Exposure to incrementality measurement platform lift studies holdout testing geo testing attribution analysis or media mix measurement preferred.
• Experience supporting creative testing and translating performance results into clear creative learnings.
• Strong attention to detail and ability to manage multiple campaigns markets deadlines and stakeholders at once.
• Comfortable working with spreadsheets dashboards reporting tools and campaign management platforms.
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in Arabic or Hebrew preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word Excel PowerPoint)
• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred
• Experience with analytics and BI tools such as Looker Tableau Google Analytics Amplitude or similar platforms.
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires one 1-2 years of experience in performance marketing growth marketing paid media digital marketing or marketing operations.

Education Requirements:

• Bachelors Degree in Business or related field preferred.

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
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iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

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