Growth Marketer

Role Overview

The Growth Marketer designs and runs systems that capture attention at scale keep that attention tightly aligned with the SellAnyCar business and convert it into measurable commercial outcomes. This is not a brand role and not a pure performance marketing role. It combines organic distribution paid media where justified content strategy and conversion architecture into one accountable function.

Core Responsibilities

Attention

• Build and operate scalable attention engines across:

  • Social platforms

  • Content ecosystems

  • Search

  • Paid media where justified

• Prioritize organic reach distribution mechanics and compounding growth loops over paid spend.

• Use paid media selectively and surgically to:

  • Accelerate learning and scale proven narratives and channels

• Develop deep platform-level understanding of algorithms formats hooks creative mechanics retention and sharing behavior

• Continuously test iterate and compound attention loops across brands and markets.

Relevance

• Ensure all content messaging and campaigns are directly tied to SellAnyCar products services and commercial priorities.

• Kill content and campaigns that generate views but fail to drive business impact.

• Translate complex offerings into simple high-signal narratives that customers care about.

• Work closely with Product Sales Operations and Leadership to stay aligned with real demand drivers in the UAE and KSA.

• Tailor messaging by brand market and customer profile.

Monetization & Performance Marketing

• Design execute and optimize performance marketing strategies tailored to each brand and market (UAE & KSA).

• Own the full funnel from first exposure to monetizable outcome:

  • Lead generation

  • Transactions

  • Qualified demand

• Manage and optimize digital advertising campaigns across:

  • Google Ads (Performance Max Search YouTube)

  • Meta Ads (Facebook & Instagram)

  • TikTok Ads

  • Snap Ads

• Oversee paid search (PPC):

  • Keyword strategy

  • Ad copy and creative testing

  • Bid management and efficiency optimization

• Implement and scale paid social campaigns with clear commercial objectives.

• Lead SEO strategy:

  • Keyword research

  • On-page and off-page optimization

  • Organic ranking and traffic growth

• Define and track metrics that matter:

  • Cost of attention

  • Funnel efficiency

  • Conversion rates

  • Revenue and ROI by brand and country

• Remove vanity metrics from reporting. Views without outcomes are failure.

Systems Budget & Execution

• Build repeatable growth systems not one-off campaigns.

• Combine content media landing experiences CRM and analytics into one coherent engine.

• Run experiments fast. Double down on what compounds. Shut down what does not.

• Operate hands-on. This is a builder role not a coordination role.

Content & Customer Journey

• Manage the content creation function to ensure consistent high-performing messaging across website apps social media advertising channels and automated whatsApp and notification flows

• Continuously optimize the customer journey by ensuring:

  • The right message

  • At the right time

  • On the right platform

  • Across all key touchpoints

What This Role Is Not

• Not a social media posting role

• Not a brand awareness-only role

• Not an agency manager

• Not a performance marketer focused only on ads

This role owns outcomes not activities.

Success looks like

• Attention that compounds instead of being bought every month.

• Content that is unmistakably tied to SellAnyCars business.

• Measurable impact on leads transactions and revenue.

• Fewer campaigns. Stronger systems. Clear accountability.

Qualifications :

Required Profile

• Strong understanding of growth mechanics across organic and paid channels.

• Proven ability to generate attention without relying primarily on paid spend.

• Solid performance marketing fundamentals:

  • Paid search

  • Paid social

  • Attribution

  • Funnel optimization

• Deep intuition for content distribution and virality.

• Commercial mindsetthinks in revenue not reach.

• Highly analytical and experimental.

• Builder mentality. Prefers systems over slogans.

• Arabic language skills. Strong advantage but not mandatory. 

• Familiarity with the GCC market is a plus.

Additional Information :

We provide Health Insurance and yearly Bi-annual ticket to home country 

Provide opportunities for growth and development 

Remote Work :

No

Employment Type :

Full-time