Group Chief Marketing Officer, Dubai

Industry: Fintech & Digital Trading
Role Type: Full-time Executive (C-Level)
Location: UAE (preferred)
Reports to: Founder/CEO

We are seeking a visionary and strategic Group Chief Marketing Officer to build a global brand across multiple digital trading platforms spanning cryptocurrency foreign exchange equities and contracts for difference (CFDs).

This is a high-impact executive role requiring proven expertise in regulated trading or high-stakes fintech environments (crypto FX/CFD equities or iGaming/sports-betting) with a deep performance marketing track record.

Drive verified user acquisitions KYC completions first-time deposits trading volumes and global brand dominance across Retail High Net Worth Individual (HNWI) and Institutional segments through B2B B2B2C and B2C channels.

Key Responsibilities:

Global Brand Building

Develop and execute a comprehensive strategy to build and strengthen the companys global brand identity ensuring consistent messaging positioning and visibility across international markets through campaigns partnerships and brand guidelines.

Establish recruit and lead a dedicated marketing team tailored to Retail HNWI and Institutional segments. Define team structure hire top talent set performance metrics and build a collaborative results-oriented culture.

Design and implement performance-driven marketing initiatives across all business models:

• Build deep marketing funnels driving user sign-ups KYC completions first-time deposits repeated deposits and trading volume growth
• Manage global performance campaigns across paid search paid social programmatic advertising display advertising SEO affiliate marketing influencer partnerships email automation and re-engagement flows
• Build attribution models and user-journey optimization frameworks for all markets

Build a full-scale product marketing organization across all asset classes:

Cryptocurrency Products

• Spot Trading: Create clear differentiators around liquidity UX security and execution; develop segment-specific messaging for new users advanced traders and institutional desks
• Perpetual Futures: Craft positioning focused on leverage risk management tools funding rates and execution reliability for professional traders prop desks and quant funds
• Copy Trading: Build value propositions around performance transparency ease of replication and risk control; drive both strategy providers and followers

Token Ecosystem & Launchpad

• Build complete market story for the platforms launchpad as a gateway for new token offerings
• Develop positioning around due diligence liquidity support and investor protection
• Architect global adoption strategy for the native utility token across all platforms
• Build utility-driven messaging (fee discounts loyalty rewards exclusive access enhanced limits priority support)

Traditional Trading Products

• Foreign Exchange: Compete with top global FX brokers on spreads execution speed platform stability and regulatory strength
• CFDs: Build narratives around diversification leverage structures risk controls and cross-margin opportunities
• Global Equities: Position as a competitive gateway with fractional investing sector-based trading ideas and earnings-driven planning

Own one unified global message across all products:

• Define core value propositions and narratives for each asset class
• Develop market-specific variations while maintaining brand consistency
• Deliver clear messaging frameworks for all launches updates and competitive releases

• Create detailed launch blueprints for new features assets trading pairs and platform upgrades
• Define target segments positioning user incentives and growth levers
• Run coordinated global campaigns across all departments

Run a continuous competitive intelligence engine:

• Track global pricing models fee structures margin rules and token utility systems
• Benchmark top competitors across US Europe Middle East Africa and Asia
• Monitor user behavior trends regulatory shifts and new product categories
• Use intelligence to guide campaign positioning pricing recommendations and product roadmap

• Develop dedicated go-to-market strategies for each segment
• Oversee institutional lead generation for liquidity providers hedge funds asset managers family offices and broker networks
• Create premium HNWI acquisition ecosystem with concierge-level sales integration

Ensure all marketing campaigns follow AML guidelines KYC requirements regional codes and regulatory marketing restrictions. Work closely with Compliance Legal and Risk teams for campaign approvals.

• Minimum 12-18 years in high-growth technology fintech trading or financial services
• Experience managing global performance marketing budgets of 8-figure annual spends
• Proven track record scaling user bases from thousands to millions
• Deep understanding of trading user behavior across cryptocurrency FX and CFDs
• Experience building global teams across UAE India Europe Africa and Southeast Asia

• Strong proficiency in digital marketing tools and analytics platforms (Google Analytics SEO/SEM tools)
• Expertise in CRM systems and marketing automation software
• Familiarity with blockchain trading technologies and financial market dynamics

• Exceptional leadership with proven team building and talent development experience
• Excellent communication negotiation and presentation skills
• Ability to thrive in fast-paced dynamic environments managing multiple priorities
• Strong accountability with KPI structures weekly reporting and execution discipline

• Willingness to travel internationally
• Fluency in English; additional languages are a plus
• Demonstrated success achieving measurable marketing outcomes (user acquisition brand awareness revenue growth)

• Competitive compensation package
• Equity options
• Opportunity to shape the future of a leading financial trading ecosystem
• Innovative global work environment

This is not a traditional CMO role. This is a builders mandate with performance accountability at every level. Experience in a fintech CFD/FX/Crypto trading or financial services organisation is essential as is a deep understanding of trading user behavior across cryptocurrency FX and CFDs This role offers an exciting opportunity to shape the future of a leading financial trading ecosystem with competitive compensation equity options and the chance to work in an innovative global environment.