General Manager

Department: Executive Leadership
Reporting To: Chief Executive Officer
Location: UAE Headquarters
Experience Level: 18 20 Years
Oversees: Fulfillment Operations Production Procurement Technology Business Development

The General Manager Fulfillment Operations is a senior leadership role responsible for driving operational excellence strategic growth and continuous improvement across all fulfillment and production operations. This individual will oversee the end-to-end value chain-from procurement through production to last-mile fulfillment-ensuring customer satisfaction cost efficiency and scalable execution across the organizations fulfillment network.

• Collaborate with executive leadership to define and execute strategic goals focused on fulfillment production and customer delivery performance.

• Translate business objectives into clear operational plans for fulfillment centres and production units.

• Monitor industry trends market changes and logistics innovations to ensure the organization stays ahead of the curve.

• Lead the daily operations of fulfillment and production facilities ensuring timely accurate and cost-effective delivery of products.

• Implement lean practices automation tools and process optimization strategies to improve throughput and reduce operational waste.

• Manage workforce planning equipment reliability and production scheduling to meet demand forecasts.

• Oversee procurement and vendor management strategies to ensure continuity of supply and alignment with quality standards.

• Drive cost-effective sourcing initiatives inventory control and real-time material tracking across the supply chain.

• Foster strong relationships with suppliers and logistics partners to reduce lead times and enhance supply chain responsiveness.

• Guide the integration of digital tools and ERP systems across operations for improved visibility control and decision-making.

• Support automation in fulfillment and production processes to drive efficiency and scalability.

• Encourage a culture of continuous improvement and innovation across teams.

• Own the operational budget for fulfillment and production functions ensuring cost control and efficiency.

• Monitor and report on key operational and financial metrics to the executive team.

• Ensure all compliance and governance protocols are met within the operational scope.

• Build and lead a high-performing operations team with clear accountability and performance standards.

• Promote a culture of safety quality collaboration and continuous learning across fulfillment centres.

• Mentor functional leaders and support professional development to build internal capabilities.

• End-to-end fulfillment and production operations management

• Supply chain planning and inventory optimization

• Procurement and vendor management

• Lean manufacturing 5S and operational efficiency tools

• ERP/warehouse management systems (e.g. Odoo or equivalent)

• Budget management and cost control

• Strategic execution and operational alignment

• Decision-making under pressure and adaptive leadership

• Strong people management and cross-functional collaboration

• Change management and continuous improvement mindset

• Masters Degree in Supply Chain Business Administration Industrial Engineering or related fields

• 18 20 years of leadership experience in operations fulfillment logistics or manufacturing environments

• Experience in high-volume multi-site fulfillment or production operations

• Familiarity with regional logistics networks and compliance standards

• Certifications in Lean Six Sigma PMP or related operational disciplines are a plus

This role is central to driving operational excellence and scaling the fulfillment capabilities of the organization. The ideal candidate will be a decisive systems-driven leader with hands-on experience in high-performance operations environments.