Entrepreneur in Residence EIR

Unconventional JD

10minute read

Were looking for an Entrepreneur in Residence (EIR) to build new business lines for us.

We believe business is a team sport.

The sport is about solving customer problems.

The bigger the problem & the more the people that have it the more you win.

The score is revenues and profits.

People pay you their hardearned money to reward you for a job well done solving their problem. They come back to pay you more if nobody else does it better.

Our team is focused on our core business but along the way weve uncovered some adjacent problems that we believe we are uniquely suited to solve and excel in.

We plan to launch two new business lines and are looking for an EIR to lead and scale each of them.

Some Context on Calo:

Calo is an ambitious startup set on a mission to make healthy easy.

We started <5 years ago with the simple idea that eating good food should not be hard (good food good for your body taste buds & personalized to your nutritional needs). Our main product was meal subscriptions but were expanding to retail and other verticals.

Since then Calo is now the biggest healthy food brand in the GCC operating in 10 cities employing 1000 people deliveringmeals.

But its still day 1. We have ambitions of becoming a global brand. Why not Theres no global food brand positioned to own the healthy segment and we want to win that title starting from the region.

Some Context on the Role:

Our core business is doing well and we want to expand into adjacent markets to attract different customer segments and expand our addressable market.

We are very entrepreneurial as a company and we love to work with people with a high sense of ownership and agency.

You will essentially be a startup founder who will be given seed funding to build your team and product and get it to PMF as soon as possible.

Since this is an EIR role you will not only manage the digital product but everything else needed to get your product off the ground and get adoption.

Youd control and influence the levers: growth & marketing operations product finance people & culture etc.

We will set the strategy and overall vision and get you the resources you need remove barriers from your way and support/keep you accountable if needed.

For context our values are summed up in GOWKII: growth obsession winning kindness impact and integrity. Our mission is to make healthy easy and its more than just a statement on the wall for us. Its a personal mission we are the people who will make healthy easy.

The Mission

Describing truly what an EIR is very difficult as its a very generalist role. Its essentially doing whatever it takes to get your product off the ground and get it in the hands of millions of people.

You will be assigned clear metrics and expected outcomes to achieve within a defined timeline.

Experience

We like to bet more on character than experience but the best candidates will have a bit of both.

In an ideal world you would have:

1. Started or managed a business before.
2. Built a 01 digital product and scaled it from 110.
3. Have deep customer empathy and have obsession with good for you products.
4. Have experience making correct product decisions in the presence of major ambiguity.
5. Have worked on products in domains like ecommerce marketplace ondemand and logistics.
6. Read a lot of business books listened to business podcasts loved the business game and obsessed about winning :

AntiList

We thought it would be best to tell you why this job may not be for you.

• This isnt a traditional product management role. It involves influencing marketing growth CX operations logistics food and supply chain to bring the product to life.
• You wont get much guidance or handholding as the company is focused on building the core. Youll operate like a startup founder with Calo acting as a passive investor/incubator stepping in to support you when needed.
• Its a unique opportunity to experience being a startup founder without the stress of fundraising hiring or managing G&A. However youll need strong stakeholder management skills to gain attention and support from departments busy with core priorities.
• The role offers limited cash salary but significant equity. We expect candidates to take a potential pay cut betting on their ability to deliver results and earn substantial rewards through equity and success bonuses.

Advice on Applying

We get lots of candidates that apply or reach out and were always humbled by the interest. Its impossible for us to know whos a killer candidate and who isnt from a black & white A4. If you put more effort in your application youd get more of our attention.

Try recording a 3minute video telling us why youd be a great fit for the role upload it on YouTube and make it unlisted and share the link in your application.