Our client a leading international premium spirits group is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.
This is a high-impact on-trade focused role where you will drive distribution win new accounts and deliver standout brand activations across bars restaurants hotels and clubs.
If you thrive in the fast-paced hospitality scene and know how to get brands visible listed and selling this role is for you.
Key Responsibilities
Distribution & Expansion
Segment and prioritize on-trade outlets aligned to brand strategy
Identify approach and secure new on-trade accounts
Support perfect store negotiations with venue owners
Drive full portfolio penetration with focus on aperitif category
Track KPIs for distribution growth through audits and reporting
Brand Activation
Plan and execute high-impact activation strategies
Partner with venues on campaigns and events
Monitor activation KPIs and ROI
Secure premium visibility (menus back bars POSM promotions)
Relationship Management
Build strong partnerships with F&B leaders and hospitality stakeholders
Collaborate closely with local distribution partner
Deliver bartender and BA training programs
Provide hands-on support to on-trade partners
Market Intelligence
Monitor consumer trends and competitor activity in UAE on trade
Provide actionable insights to internal teams
Benchmark performance vs. competitors
Use data to optimize route-to-market and activation plans
Experience & Education
Bachelors degree in business Marketing or related field
23 years experience in sales business development or trade marketing within beverage/alcohol (spirits preferred)
Strong knowledge of UAE on-trade landscape
Demonstrated commercial growth and activation success
Proven negotiation and relationship-building skills
Entrepreneurial proactive and able to work independently
Required Skills
Excellent communication and influencing skills
Strong time and priority management
Hands-on problem solver with project management capability
Strong stakeholder management across all levels
Team player with opportunity-spotting mindset
Proficient in Microsoft Office
Fluent in English (Arabic is a plus)
Passion for the spirits industry
Strong presentation skills
Additional Requirement
Willingness to travel when required
Our client a leading international premium spirits group is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE. This is a high-impact on-trade focused role where you will drive distribution win new accounts and deliver standout brand activations across bars r...
Our client a leading international premium spirits group is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.
This is a high-impact on-trade focused role where you will drive distribution win new accounts and deliver standout brand activations across bars restaurants hotels and clubs.
If you thrive in the fast-paced hospitality scene and know how to get brands visible listed and selling this role is for you.
Key Responsibilities
Distribution & Expansion
Segment and prioritize on-trade outlets aligned to brand strategy
Identify approach and secure new on-trade accounts
Support perfect store negotiations with venue owners
Drive full portfolio penetration with focus on aperitif category
Track KPIs for distribution growth through audits and reporting
Brand Activation
Plan and execute high-impact activation strategies
Partner with venues on campaigns and events
Monitor activation KPIs and ROI
Secure premium visibility (menus back bars POSM promotions)
Relationship Management
Build strong partnerships with F&B leaders and hospitality stakeholders
Collaborate closely with local distribution partner
Deliver bartender and BA training programs
Provide hands-on support to on-trade partners
Market Intelligence
Monitor consumer trends and competitor activity in UAE on trade
Provide actionable insights to internal teams
Benchmark performance vs. competitors
Use data to optimize route-to-market and activation plans
Experience & Education
Bachelors degree in business Marketing or related field
23 years experience in sales business development or trade marketing within beverage/alcohol (spirits preferred)
Strong knowledge of UAE on-trade landscape
Demonstrated commercial growth and activation success
Proven negotiation and relationship-building skills
Entrepreneurial proactive and able to work independently
Required Skills
Excellent communication and influencing skills
Strong time and priority management
Hands-on problem solver with project management capability
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