CRM Data Analyst
Posted on :
14-05-2022
Employer Active
1 Vacancy
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Job Description
Req ID : 1067673
- Develop CRM activities plan for both B2C and B2B businesses in order to build customer loyalty and drive consumption
- Deliver customer insights and make recommendations by performing data analyses and post activity evaluations
- Responsible for identifying different customer profiles, and carrying out the optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
- Responsible for initiating and organizing mini surveys to gather deeper customer insights on CRM related topics
- Responsible for identifying key trends and factors influencing customer behavior, like consumption and brand loyalty
- Undertake spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship
- Conduct assessment of CRM programs, club communications, and promotional activities according to their efficiency and profitability
- Serve as a custodian of customer database, and responsible for the maintenance and management of customer data to ensure data integrity
- Provide support for local, regional and international CRM projects as applicable in the organization
- Provide timely and accurate monthly reporting of KPI
- Responsible for hands-on modeling and analysis of marketing campaigns to determine the best mix of channels and messaging
- Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value
- Measure, analyze, and report performance metrics pertaining to the organizations’ loyalty program
- Provide support for the development of predictive models, customer segmentation studies, and reports
- Responsible for optimizing and measuring social media campaigns
- Develop and own customer models to predict customer response rate, customer frequency rate, customer life-time value (LTV), etc.
- Drive long-term business growth by owning the customer lifecycle, including customer acquisition; optimizing contact strategies and promotional strategy; and building loyalty
- Identify, recommend, and implement quality and efficient improvements to CRM processes.
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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