Social Media Executive Emirates Woman

Emirates Woman a leading luxury womens and fashion brand is seeking a creative and digitally fluent Social Media Executive to help grow its digital presence. This entry-level role is ideal for someone passionate about fashion beauty luxury womens stories and the regions evolving creative landscape. The successful candidate will create and manage social-first content across platforms including Instagram TikTok Facebook LinkedIn and YouTube Shorts translating editorial stories into engaging digital experiences.

Working closely with editorial fashion beauty commercial and video teams the Social Media Executive will create schedule publish and analyse content to drive audience engagement strengthen brand identity and support editorial and commercial objectives.

Responsibilities

• Support the planning and execution of Emirates Womans social media strategy across key platforms.
  
• Create schedule and publish engaging social-first content including Reels TikToks Stories carousels and short-form videos.
  
• Manage the social content calendar ensuring alignment with editorial features covers campaigns events and key cultural moments.
  
• Write compelling on-brand captions and adapt editorial content into platform-native storytelling.
  
• Edit video content using tools such as CapCut Canva Adobe Express or similar.
  
• Collaborate with editorial fashion beauty commercial and video teams to promote content and campaigns.
  
• Capture and create content at shoots events launches and interviews.
  
• Monitor social trends audience engagement and competitor activity to identify growth opportunities.
  
• Track performance metrics and use insights to optimise content and support audience growth.
  
• Support the delivery of branded content and partnerships ensuring campaigns are executed accurately and on schedule.
  

Requirements

Required Skills

Strong understanding of Instagram TikTok Facebook LinkedIn and YouTube Shorts

Short-form video editing skills ideally using CapCut Canva Adobe Express Premiere Rush or similar

Ability to write clean engaging captions and social headlines

Basic understanding of social analytics and performance tracking

Good eye for luxury visuals fashion imagery beauty content and editorial layout

Knowledge of current fashion beauty culture and lifestyle trends

Strong organisational skills and ability to manage a social content calendar

Excellent written English; Arabic is a plus but not essential

Comfortable using Microsoft Office Google Workspace and social scheduling tools

Motivate Media Group is the regions leading multi-platform content producer with a diverse portfolio of media interests comprising magazines digital social video exhibitions and events cinema and books. Interested candidates may apply attaching a copy of their CV and a covering letter.