Social Branding Specialist

Job description:

About the Role:

We are seeking a highly skilled Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership ensuring it is consistently impactful across all verticals: automotive car rental real estate and tech.

The strategist will oversee the personal brands digital presence develop a strong storytelling framework and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding social media strategy and multi-vertical content positioning.

Key Responsibilities:

Brand Positioning & Strategy

• Define refine and upscale the personal brand strategy across all verticals.
• Ensure consistent tone voice and brand presence across all platforms (LinkedIn Instagram YouTube TikTok etc.).
• Build a clear positioning framework that connects personal brand values to business goals.

Content Development & Management

• Create and manage content calendars for short-form long-form and thought-leadership pieces.
• Craft engaging narratives that resonate with diverse audiences in automotive real estate tech and mobility.
• Coordinate with video editors graphic designers and copywriters to produce high-quality multimedia content.

Social Media Growth & Engagement

• Drive audience growth engagement and influence across digital platforms.
• Monitor analytics and optimize performance of personal brand content.
• Identify emerging trends and leverage them to maintain relevance and authority.

Collaboration & Leadership

• Work closely with cross-functional teams (marketing sales design) to align personal brand strategy with organizational campaigns.
• Act as a consultant to senior leadership on personal brand visibility opportunities (events podcasts speaking engagements).
• Manage agency or freelancer collaborations when required.

Requirements

• Proven experience (2 to 3 years) in content strategy personal branding or digital marketing preferably across multiple industries.
• Strong understanding of social media platforms audience psychology and storytelling frameworks.
• Demonstrated success in building or scaling personal brands (CEO influencers thought leaders).
• Excellent communication copywriting and project management skills.
• Ability to work in a fast-paced multi-vertical environment and adapt quickly to changing priorities.
• Creative mindset with a data-driven approach to content performance