Senior UX UI Designer

• We are seeking a Senior UX / UI Designer to play a vital role in shaping the design strategy and driving the overall user experience and user interface for our customers across various ecommerce platforms, including desktop web, mobile web, and native mobile apps as well as omnichannel project such as in store digital experience

• The role is highly focused on driving ecommerce efficiency by developing or revamping entirely our UX/UI experience on our ecommerce platforms

• You will play a critical role in driving innovation, setting design standards, and ensuring that our brands deliver top-notch user experiences & interfaces that keep our customers engaged and delighted

• The primary responsibility will be to translate design choices into impactful decisions that enhance our ecommerce shopping journey, from navigation to checkout, to boost performance across all channels. (session to PDP, PDP to add to cart, add to cart to checkout and checkout to transaction

• Plan and conduct discovery and usability research, including identifying opportunities, writing test plans and scripts, analyzing results, and effectively communicating findings to influence project decisions.

• Create and / or follow UI/UX guidelines, including colors, icons, typographic specifications, graphic and photographic styles, video & motion concepts, and other relevant elements to maintain consistent brand representation.

• Collaborate closely with Tech, Product, Marketing, CRM teams as well as ecommerce trading team and other key stakeholders to identify, define, and implement design solutions that elevate our customer journey

• The Senior UX/UI Designer will inspire and provide direction for our brands ensuring delivery of best-in-class design and delivery of MarTech strategies

Job Description:

UX/UI Roadmap

• Create & develop the UI/UI roadmap for one of GMG sports division online ecommerce platform
• Conduct user research, usability testing, and gather customer feedback to inform design decisions and enhance the overall user experience
• Develop user personas, customer journey maps, and other design artifacts to guide the team in creating intuitive and engaging digital experiences

Creative Direction:

• Oversee the full P&L of the ecommerce brands, monitor financial performance, and take proactive measures to achieve revenue and profitability targets.
• Analyze sales data, market trends, and competitive landscape to identify areas for growth and profitability improvement.
• Develop and manage budgets, forecasting revenue and expenses accurately.

Team Leadership and Management:

• Mentor a Junior UX designer
• Foster a collaborative and inclusive work environment, encouraging professional development and growth opportunities for team members.
• Conduct regular performance evaluations, provide feedback, and implement training programs to enhance the team's skills and expertise.

Cross-Functional Collaboration:

• Collaborate closely with the product team to develop effective User experiences that drives conversion
• Work closely with technology and IT teams to optimize the ecommerce platforms, enhance user experience, and ensure seamless integration with other system