Senior Influencer Relations Associate

Role Overview

Mumzworld is entering a new phase of disciplined profitable growth with a strong focus on deepening customer relevance and brand impact across the GCC. As part of this journey we are looking for a Senior Influencer Relations professional to lead and scale our influencer strategy across key markets.

This role sits at the intersection of brand performance marketing and commercial growth with ownership of building strong long-term partnerships with influencers who authentically represent Mumzworlds values and resonate with parents and families in the region. The role combines strategic oversight with hands-on execution and team leadership.

The ideal candidate brings deep experience in influencer marketing strong relationship management skills and the ability to drive measurable impact across brand visibility engagement and revenue.

Key Responsibilities

Influencer Strategy & Partnerships

• Own and execute Mumzworlds influencer relations strategy across key GCC markets.

• Build manage and grow long-term relationships with top-performing and strategic influencers.

• Identify onboard and nurture new influencers aligned with Mumzworlds brand categories and audience.

• Negotiate contracts deliverables timelines and commercial terms with influencers and agencies.

Team Leadership & Operations

• Lead and manage the influencer relations team ensuring clear ownership performance standards and development.

• Ensure smooth onboarding handover and continuity across influencer programs and campaigns.

Establish clear processes playbooks and workflows to support scale and consistency.

Campaign Execution & Performance

• Oversee end-to-end execution of influencer campaigns from briefing to delivery and post-campaign reporting.

• Track analyze and optimize influencer performance across KPIs such as reach engagement conversions and ROI.

Ensure influencer content aligns with brand guidelines messaging and compliance requirements.

Cross-Functional Collaboration

• Work closely with Marketing Commercial Finance and Category teams to align influencer programs with business goals.

• Support product launches campaigns and seasonal moments through influencer activations.

• Ensure accurate reporting budget tracking and performance insights are shared with stakeholders.

Commercial Impact & Growth

• Drive revenue growth and brand visibility through performance-led influencer programs.

• Identify opportunities to evolve influencer partnerships into longer-term brand collaborations.

• Continuously test and refine influencer strategies to maximize impact and efficiency.
  

Experience & Qualifications

• 5 years of experience in influencer marketing partnerships or creator management.

• Proven experience managing influencer campaigns across social platforms (Instagram TikTok Snapchat YouTube).

• Experience leading or mentoring a team.

• Strong background working in e-commerce retail FMCG or consumer brands (GCC experience preferred).

• Track record of driving measurable business outcomes through influencer programs.