PR & Influencer Manager – Middle East

Launched in 2015 Sol de Janeiro is a globally recognized award-winning beauty brand drawing inspiration from Brazils beauty rituals warmth and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide with clinically proven results transformative textures and transportive fragrances.

Headquartered in New York and launched as a digitally native brand we have expanded globally with teams in Paris London and Germany.Our commitment to excellence has earned high-profile honors including being named one of TIME100s 2024 Most Influential Companies Fast Companys 2024 Worlds Most Innovative Companies and WWD Beauty Incs Power Brands of 2024 underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

We are looking for a highly connected culturally insightful and strategic PR & Influencer Relations Manager to lead our communications influencer marketing press monitoring and agency management efforts across the GCC with a strong focus on Saudi Arabia and the UAE.

This is a hands-on leadership role for a relationship builder who thrives in a fast-paced environment understands regional cultural nuances and has an exceptional network of media creators influencers agencies and industry stakeholders. The ideal candidate combines strategic thinking with flawless execution and is passionate about building meaningful brand impact through authentic storytelling and community engagement.

The candidates believes the best campaigns arent bought theyre earned through genuine cultural moments that make people feel something. Reach without resonance doesnt interest them.

The candidate must have a strong understanding of business and commercial objectives and hence act as a strategic partner to business and marketing teams in order to drive sales performance on top of brand desirability.

Strategic Communications & Influencer Marketing

• Develop and execute integrated PR influencer and event strategies across the GCC region.
• Identify emerging cultural trends social conversations and opportunities relevant to regional audiences.
• Create culturally relevant campaigns rooted in local insights traditions and consumer behaviors.

Influencer & Creator Relations

• Build nurture and maintain strong relationships with key influencers creators talent managers media personalities and industry stakeholders.
• Lead PR Agencies and retailers in developing negotiating & targeting influencers or press.
• Organize regular meetings networking events and relationship-building opportunities with creators and journalists.

Agency & Partner Management

• Manage external agencies (PR Events..)
• Set clear KPIs and performance expectations for agency partners.
• Monitor deliverables budgets timelines and reporting.
• Drive accountability and continuous optimization across agency relationships.

Campaign Management & Reporting

• Oversee the execution of campaigns from strategy through delivery.
• Manage and monitor campaign performance using CreatorIQ and other relevant tools.
• Track KPIs performance metrics budget utilization and ROI.
• Produce actionable insights and recommendations based on campaign results.
• Manage budgets aligned with Marketing Managers and P&L.
• Support on monitoring market insights and competitors best practices

Events & Community Engagement

• Develop and execute influencer events brand experiences launches and community activations.
• Represent the brand at industry events and networking opportunities.
• Build meaningful relationships within the regional creator and media ecosystem.

Cross-Functional Collaboration

• Partner closely with marketing social media brand and leadership teams.
• Ensure consistency of messaging and brand positioning across all channels.
• Provide strategic counsel on reputation management and communications opportunities.

• Minimum 5 years of experience in PR communications events influencer marketing or integrated marketing
• Proven experience managing agencies and external partners.
• Strong experience working across GCC markets particularly Saudi Arabia and the UAE.
• Demonstrated success leading influencer and creator marketing programs at scale.
• Experience using CreatorIQ or equivalent influencer marketing platforms.

Network & Market Knowledge

• Extensive network of influencers creators talent managers media contacts and industry stakeholders across the Middle East.
• Deep understanding of Saudi cultural dynamics media landscape influencer ecosystem and consumer behavior.
• Strong knowledge of UAE and broader GCC communications environments.

Skills & Competencies

• Strategic thinker with strong business acumen.
• Exceptional relationship-building and stakeholder management skills.
• Strong project management and organizational capabilities.
• Data-driven mindset with experience measuring and optimizing campaign performance.
• Excellent presentation communication and negotiation skills.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.

Languages

• Fluent in Arabic and English (mandatory)

Who You Are

• Positive energetic and solutions-oriented.
• Naturally curious about culture trends and people.
• Relationship-driven and highly collaborative.
• Entrepreneurial mindset with strong ownership and accountability.
• Passionate about storytelling community building and brand growth.
• Embodies our values through integrity excellence inclusivity and joy.
• Comfortable operating in a dynamic high-growth environment.

In your 1st year you will have built a credible influencer ecosystem rooted in Saudi and UAE cultural relevance established Sol de Janeiro as a brand worth talking about in the region and created a measurable earned media engine that feeds commercial momentum.

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at .

Experience:

Manager