Paid Media Sr. Executive

100% Remote Full-Time role
(Egypt Lebanon Pakistan or Kenya)

Role Overview

You will lead paid media strategy and execution across Google Meta LinkedIn TikTok and Microsoft Ads. This is a hands-on role with full ownership of performance from media planning and setup to optimization reporting and scaling. Success is measured by business matrix like revenue qualified leads ...etc.

Paid Media Strategy & Execution

• Manage paid media execution aligned with business goals (leads revenue ROAS CAC).
• Plan budgets and platform mix across Google Meta LinkedIn TikTok and Microsoft Ads.
• Manage different types of campaigns lead generation video views app download retargeting ..etc.
• Monitor performance daily and optimize budgets bids audiences and creatives.
• Adhere to the optimization checklist taxonomy and best practices
• Proactively identify areas of opportunities not set and done but rather on-going improvement and document findings (critical)

Tracking Measurement & Optimization

• Ensure accurate conversion tracking across Google Ads Meta and other platforms.
• Support offline conversion tracking and CRM integrations when required.
• Analyze performance data and turn insights into clear optimization actions.
• Run structured testing on ads creatives audiences and landing pages.

Creative Direction & Performance Input

• Define ad messaging and copy angles by funnel stage and recommend copy
• Guide creative testing (hooks formats CTAs) and provide performance feedback
• Prepare clear monthly performance reports with KPIs and recommendations.
• Communicate results insights risks and next steps in a way clients can easily understand.

• 5-7 years of experience in paid media
• 5-7 years of experience with Google Ads and Facebook Ads
• Experience in TikTok Ads SnapChat Ads LinkedIn Ads is a strong bonus
• Strong understanding of performance marketing and conversion tracking
• Excellent English communication skills (read write and speak)

• Remote-first work with clear structure and ownership.
• AI integrated into daily workflows.
• Flat hierarchy where decisions are driven by data not titles.
• Exposure to clients across UAE KSA Japan UK and Egypt.
• Modern tech stack including Slack Google Drive ClikcUp PipeDrive CRM Zapier and ChatGPT.