Open Jobs Digital Analytics Manager 261738

EN JOB DESCRIPTION

POSITION PURPOSE:

• The Digital Analytics Manager needs to have a strong understanding of tag management tools web analytics tracking tools and Data analysis techniques. This requires hands on experience in Google Analytics4 and Tag Manager with JavaScript (creating events & triggers).
• Excellent planning organization problem identification/resolution skills and data analysis skills are critical for success.
• You should also possess excellent communication and problemsolving skills to provide valuable insights and recommendations.
• By implementing effective tag management & web analytics strategies you can help business make informed decisions and achieve their digital marketing objectives.

KEY ACCOUNTABILITIES

• Champion the needs of the Sephora Middle East customer and local business stakeholders to ensure local requirements are prominent on the road map.
• Design develop and support the web analytics instrumentation architecture Own all Google Analytics and Tag Manager environment & processes.
• Design develop implement and manage tag management and web analytics strategies that align with the business goals.
• Oversee and organize various thirdparty tags manage existing pixels implement new pixels retrieve info about pixels implement custom events user management and troubleshooting.
• Ensure the integrity and accuracy of tagging environment by continually monitoring tags both manually and with automated tools.
• Develop custom analytics JavaScript to create events and triggers in Tag Manager.
• Proficient understanding of crossbrowser compatibility issues and workarounds.
• Consistently evaluate and revise environment where necessary to improve stability flexibility scalability and futureproofing including debugging troubleshooting and fixing configuration issues.
• Create implement and manage tracking plan to capture customer behavior in GA4 on Web and App.
• Perform regular audits to ensure data quality accuracy and completeness of information regarding Tag manager and Analytics considering internal requirements.
• Provide insights and recommendations based on web analytics data to help improve websites performance and user experience.
• Create custom reports and dashboards using web analytics tools such as Google Analytics4 Looker Studio Power BI Excel or other analytics tools using big query data.
• Collaborate with crossfunctional teams to identify opportunities for optimization and growth through datadriven insights.
• Stay up to date with industry trends and best practices in web analytics and digital marketing.
• Conversion API tracking setup for the main marketing platforms: Facebook Snapchat and TikTok.
• Train and educate clients on how to use web analytics tools and interpret data to make informed decisions.
• Communicate effectively with team members to ensure successful completion of projects and deliverables.
• Project management of rollouts for new functions.
• Development of new solutions for complex tracking and tagging requirements.
• Strong stakeholder management.
• Validation and recommendations of digital business requirements for several tools: Analytics Google Tag Manager & CMS.
• Support Business Analysts and Digital Marketing teams with eCommerce dashboards and insights.

SKILLS EXPERIENCE AND PERSONALITY

• 5 yrs experience in analyzing data using web analytics tools.
• Expertise in tag management systems like Commander ACT GTM etc.
• Experience with Google Analytics (UA and GA4
• Advanced data querying on Big Query
• Expertise in data visualization & reporting on Looker Studio Power BI etc
• Strong knowledge of online marketing channels and channel attribution.
• Proficiency in Excel and SQL
• Understanding of A/B testing methodologies
• Ability to provide datadriven recommendations.
• Experience with heat mapping tools like content square.
• Knowledge of website usability testing

Most importantly candidate needs to live and breathe Sephora Culture.