Marketing Manager

Job Title - Marketing Manager

About the Role

We are seeking an experienced and strategic Marketing Manager to lead and scale marketing efforts for a luxury real-estate development business. The successful candidate will develop and implement multi-channel marketing campaigns build brand positioning drive lead generation for off-plan and ready projects support sales teams and enhance overall market presence.

Key Responsibilities

Define and implement the annual marketing strategy for existing and upcoming developments aligned with business growth and brand objectives.

Lead development and execution of multi-channel campaigns across digital (social media search display email) offline (print outdoor POS events) and experiential (launch events show homes roadshows).

Work closely with sales product/portfolio design and operations teams to ensure campaigns are aligned with project positioning pricing features and launch timelines.

Manage marketing budget: allocate spend across channels track ROI optimise performance and report regularly on spend vs outcomes.

Build strong brand identity for developments and the company: develop value-propositions key messages creative assets brand guidelines and maintain consistency across touchpoints.

Oversee digital marketing: develop social media strategy content calendar influencers/partnerships website optimisation SEO/SEM and analytics.

Generate and nurture leads: implement lead-generation strategies coordinate with CRM/sales team ensure campaigns translate to qualified prospects and contribute to sales pipelines.

Manage agency and vendor relationships (creative agencies media buying events influencers) ensure quality deliverables timelines and budgets are met.

Monitor market trends competitor activities customer segments regulatory environment and investment dynamics in real-estate; use insights to refine marketing plans and positioning.

Lead marketing for project launches showroom activations broker/investor events and client-facing experiences.

Prepare regular performance reports and dashboards for senior management: campaign results lead-conversion brand metrics market share cost per lead sales support contribution.

Mentor and manage junior marketing staff or executives; build capability within the marketing function.

Qualifications & Experience

Bachelors degree in Marketing Business Administration or related discipline.

Minimum 5-8 years experience in marketing roles ideally in real-estate development residential property or investment-focused property sector in the UAE/GCC region.

Proven track record of planning and executing successful marketing campaigns across channels in real-estate or property development.

Strong digital marketing knowledge (social media SEO/SEM content analytics) and offline/traditional marketing experience (print events OOH).

Experience managing marketing budgets vendors/agencies and measurement of marketing ROI.

Excellent leadership skills and experience working cross-functionally with sales design product and operations teams.

Strong analytical skills; comfortable working with marketing metrics data-driven insights and reporting.

Excellent communication and presentation skills. Fluency in English required; Arabic language proficiency would be an advantage.

Commercially minded with good business acumen and understanding of property markets investor behaviour lead-conversion dynamics.

Key Competencies & Behaviours

Strategic thinker with ability to link marketing activity to business outcomes.

Results-oriented with a strong sense of urgency and accountability.

Customer/investor-centric mindset: understands target buyer/investor profiles motivations and journeys.

Collaborative team player: able to influence and work across departments.

Creative and innovative: brings fresh ideas visual concepts and activation formats.

Organised with excellent project management able to handle multiple campaigns and launches simultaneously.

Adaptable and resilient: able to thrive in a dynamic property-development environment with evolving priorities.

What We Offer

Competitive salary and incentive/bonus structure aligned with performance.

Opportunity to lead marketing for high-profile real-estate developments in the UAE market.

Exposure to cross-functional strategic projects and a growth-oriented environment.

Professional development opportunities and supportive team culture.

Apply now!