Marketing Executive

• Take charge of conceiving and executing lead generation tactics and campaigns, ensuring seamless alignment across all channels, and prioritising the adherence to deadlines as non-negotiable.
• Conduct experiments driven by data to identify the most effective channels for achieving the company goals.
• Write and edit high-quality, compelling copy in Arabic & English that adheres to brand values while maintaining accuracy and grammatical correctness in all printed and online communications.
• Monitor departmental performance and competitor activities, generating insightful reports to inform strategic decisions.
• Collaborate closely with cross-functional teams, including Product, Design, Performance Marketing, Sales, and Advertising, to enhance and optimise overall performance.
• Plan, execute, and track marketing activities across online and offline platforms.
• Work closely with external agencies and vendors to execute marketing activities.
• Plan and execute initiatives to reach the target audience through appropriate channels.
• Plan, support, and execute B2C and B2B events.
• Stay up to date with market and online trends relevant to the brand to ensure campaigns and promotions remain relevant within each platform.
• Measure, report, and analyse the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance.
• Assist the marketing manager in managing integrated marketing campaigns across offline and online platforms and provide recommendations for future strategic initiatives through competitive and financial analysis.
• Develop a profound understanding of our customers and target market, keeping them at the forefront of your creative thinking. Utilise customer insights as a launching pad for growth-oriented marketing initiatives.
  

Requirements

• 3+ years of experience in digital marketing or social media related roles
• Previous experience in a similar marketing role with demonstrated impact (Experience in Technology or E-commerce is advantageous).
• Expertise in marketing, creativity, a deep understanding of business operations, brand management, and a strong grasp of market trends and consumer behaviour.
• Proven ability to deliver effective marketing communications campaigns that drive sales pipeline growth.
• Experience in planning, researching, and creating content for various communication channels.
• Proficiency in IT skills, including the use of programs like Mailchimp, SimilarWeb, and Google Analytics.
• Bilingual proficiency in Arabic and English.
• Hands-on and excellent execution skills.