Marketing Executive -Email, CRM and WhatsApp

About Us

HQMena is a leading events and exhibition company specializing in the financial services fintech and trading industries. We organize premier global events such as Forex Expo Money Expo and Crypto Expo connecting industry leaders investors and innovators.
At HQMena we foster creativity teamwork and excellence. We offer a dynamic work environment where talent is recognized and professional growth is encouraged.

Job Description

We are seeking a data-driven and detail-oriented Email CRM & WhatsApp Marketing Executive to lead our targeted communication strategy. This role is essential for driving attendee registrations nurturing leads and maximizing engagement for our global exhibitions. You will manage segmented email campaigns maintain CRM accuracy and execute high-impact WhatsApp broadcast campaigns tailored to key audiences.

Key Responsibilities:

• Email Marketing - Plan write and schedule targeted email campaigns for audience segments (traders IBs investors exhibitors).
  
• Build and manage automated workflows for registrations reminders and re-engagement.
  
• A/B test email content subject lines and CTAs to optimize open and conversion rates.
  
• Ensure email design is responsive visually appealing and compliant with GDPR and anti-spam regulations.
  
• Maintain and segment CRM database (e.g. HubSpot Salesforce Zoho) by audience behavior and registration stage.
  
• Coordinate data sync between CRM registration platforms and lead capture systems.
  
• Monitor engagement metrics (open rate CTR bounce rate) and use insights to refine outreach strategies.
  
• Support sales and operations teams with tailored CRM campaigns and lead tracking.
  
• WhatsApp Campaign Management - Plan and execute WhatsApp broadcast campaigns via platforms like Twilio Interakt WATI or Zoko.
  
• Segment recipient lists (IBs VIPs speakers exhibitors) and tailor content for high engagement.
  
• Create clear action-driven WhatsApp messages for reminders QR codes confirmations and announcements.
  
• Track delivery and response rates to improve campaign timing and content.
  
• Coordinate closely with operations to address real-time questions or last-minute updates via WhatsApp.
  
• Work with designers and content writers to develop creative assets for campaigns.
  
• Collaborate with sales on exhibitor/sponsor communication and database outreach.
  
• Assist with post-show nurturing campaigns and feedback collection.
  

Requirements:

• Bachelors degree in Marketing Communications or related field.
  
• 1 years of experience with email marketing and CRM management.
  
• Hands-on experience with tools like Mailchimp HubSpot ActiveCampaign or Zoho.
  
• Familiarity with WhatsApp Business API platforms (WATI Twilio Interakt) is a strong advantage.
  
• Good understanding of email and messaging KPIs and how to improve them.
  
• Knowledge of GDPR and other data privacy regulations.
  
• Excellent written English and strong attention to detail.