Manager Marketing amp Enrolment - Fortes Holdings

Manage
the Marketing Team


Assist the Head of Marketing with overseeing
the marketing department and guide its daytoday operations.


Execute hiring plans in collaboration with
Head of Marketing and HR.


Coach a highperforming marketing team.


Report to the Head of Marketing on marketing
team goals and KPIs.


Develop team members through reviews
objectives and identify training where required.


Motivate team members to deliver excellence in
everything they do and drive innovation and encourage them to seek out and
identify new trends in digital.

Marketing
Budget & Business Strategy


Work with the Head of Marketing for outlining
budgets for all business units and management of our multichannel
marketing strategy that incorporates Social Media Website & Mobile app
Influencer Marketing Inbound Marketing Email Marketing Paid Search
Programatic ads Digital Campaigns Public Relations B2C Live Chat SEO and
offline ATL & BTL channels.


Work closely with Head of
Marketing and Marketing Team to craft an effective and efficient
marketing strategy focused on growing audiences for all business units.


Manage conception development and
implementation of marketing plans and strategies course concepts and
promotional programmes to drive interest and admissions.


Assist the Head of Marketing with the
strategic and tactical execution of marketing campaigns including design of
test/control segmentation implementation of tests tracking results
reporting analysis and recommendations.

Brand
Marketing


Manage branding strategy and campaigns
including social media PR and influencer & partnership to drive brand
awareness and build demand for the business units.


Ensure our brand message is strong and
consistent across all channels and marketing efforts (like events email
campaigns web pages online blog and promotional material). Plan and
coordinate marketing efforts and build awareness and positioning for our
companys brand.


Manage the social media plan on the
development and implementation of influencer partnership and social strategy to
generate awareness traffic and conversion as well as creating and managing the
organic social media calendar drive followers and community engagement.


Work with Head of Marketing to select agencies
consultants freelancers and other suppliers including contract negotiation and
management.


Oversee PR and major online and offline
events.

Performance
Marketing


Assist the Head of Marketing while working
with the Digital Team to understand key marketing performance metrics and
conduct indepth performance and forecast analysis through various analytics
and tracking tools to provide market research competitive analyses campaign
results and consumer trends in order to translate results into actionable
insights for marketing team.


Manage and identify strategic keyword volume
opportunities across markets and languages to develop and implement an
inbound marketing strategy that will form a key part of the acquisition and
content strategy.


Manage paid marketing including PPC SEO
Affiliates Paid Social Refer A Friend and Media Planning to deliver forecast
traffic and conversion goals.


Manage content and work with IT Team to
maintain and innovate on an effective leadgenerating website and improve
online user experience for prospects leads and customers.

Marketing
Automation


Assist the Head of Marketing with technical
aspects of CRM and marketing automation to generate distribute and report on
leads. Work with Admissions and IT.


Develop and establish a comprehensive
marketing automation strategy.


Create and manage targeted email campaigns.


Create a customer profiling strategy to drive
meaningful audience segmentation.


Implement a consumer database acquisition
strategy to drive optins.

Reporting
& Budgeting


Identify shortterm and longterm scheduling
budget and resource needs including the development and management of an
annual marketing budget profit/loss projections expenditure spending and
other financial considerations.


Create and maintain metrics reports on
marketing and sales activities effectiveness and business impact.


Analyse marketing and sales data to develop
insights and make recommendations on areas for optimisation.


Monitor and maintain data quality within the
marketing database.


Report on the effectiveness of marketing
campaigns using predetermined KPIs to the Board.

Offline
Marketing


Implementation of ATL / BTL activities across
business units that includes Radio Billboard Media Planning & Buying to
maximise brand awareness and visibility.


Experience in handling PR Media & Agencies
to execute various marketing campaigns.


Oversee the creation and delivery of PR press
releases advertisements print ads publications and other marketing
collateral & materials.


Analyse market trends compare and track the
competition summarise findings and provide comprehensive reports with
recommendations to the business enabling further business growth.


Plan and manage all production related tasks
such as Signage Branding Graphics Collateral etc.


Handle onsite photography and videography as
required to be used in various marketing activities and programmes.


Plan Manage and Execute all events for the
company including Promotional Events Open Houses Trade Fairs Enrollment
Drives etc. Execute all events in a timely manner adhering to corporate and
branding guidelines. Ensure good response and lead generation.

Admissions


Assist the Head Marketing & Admissions to
drive the Revenue Target and Enrolment Target for the unit.
Collaborate with the Head of Admissions & Admissions teams to focus on
driving enrolments.


Comanage the customer journey and engagement process
during the admissions cycle.


Manage and support the CRM communication process
in the customer journey.

Vendor
Management


Have existing relationships with external
vendors magazines publications PR companies and media.


Deepen these relationships to ensure the most
effective messaging and positioning of the organisation.

Community
Engagement


Engage other organisations within the
community.


Liaise with freelancers from timetotime for
projects for a strict deadline.


Attend industry events during nonworking
hours.

Requirements:

Candidate must have a Degree in Marketing with
at least 8 years work experience in marketing. Experience in leading key
accounts in an advertising agency is a plus.



Have indepth knowledge of:

Google AdWords


Search engine optimisation (SEO) SEM PPC
Display Advertising online PR Web Analytics Lead Generation Online
Reputation Management Mobile Apps Marketing Email Marketing Quality Link
Building.


Up to date with latest trends in AI tools
& techniques.


Flair for Data analytics and reporting.


Link Building


Keyword oriented Article & PR Submissions.


Relevant Directory Submissions.


Local Google Business Listing.


Mass Coverage of customers through SMO.


Internet Traffic Bookmarking and Local
Classified Submissions.


Link Wheeling.


Google Panda Friendly Content Writing.


Business Website Advertise Online.


Google Panda & Penguin Update.


Expertise in the various disciplines of
Marketing Communication such as advertising media direct marketing below the
line & online and digital advertising and social media marketing.


Strong effective communicator with excellent
writing skills in English. Arabic skills are a plus but not critical.


Prior experience in setting up and driving
marketing automation.


Ability to manage multiple projects
simultaneously including defining and implementing methodologies within
defined timelines and budgets.


Expert in Internet and social media strategy
with a demonstrated track record. Firsthand experience in creating and using
social media tools.


Expertise working in the field of new media
from a content perspective including design preferably in a large
organisation.


Strong leadership and interpersonal skills


Excellent analytical skills at ease with
numbers


Proven commitment to keeping up to date and
the latest communication technologies


Excellent public speaking skills


Experience working with crossfunctional with
multinational teams and external agencies.


Creative flair with a penchant for
good copywriting with strong proofreading skills.


Must be a gogetter resultsdriven and
possess excellent team management skills.


Ability to work in a fastpaced environment.


Good competence in project and stakeholder
management with excellent analytical skills.


Confident datadriven.


Hold a UAE Driving Licence and must have a
car.
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