Lead Generator

As a Lead Generator in our team, you will:

- Identifying critical customer information, ie: customers’ organization structure, product portfolio, competitors, key contacts, decision makers, etc

- Generating new leads using cold calling, email marketing, social media, and other relevant channels

- Establishing connection with the right contact or “client persona” and nurturing the lead

- Conducting SPIN – identifying potential client’s key business questions, pain points and GfK products that qualify to support client business needs

- Qualifying and scoring the lead by assessing product fit, urgency and budget availability

- Objection handling and product USP demonstration, including use cases and value proposition

- Maintenance of the sales and/or customer database

- Nurturing the lead until it can be converted to a sales opportunity that will be transferred to an account manager

- Achieving sales lead gen and appointment quotas

We'll be a great match if you:

- Are proficient or bilingual in Italian and advanced in English

- Have excellent communication skills, both written and verbal

- Can uncover information by asking the right questions

- Are eager to discover valuable insights from the customers.

- Are resilient and not afraid of rejection

- Are organized and multitasking

- Have determination, assertiveness and ability to work under pressure

- Have good computer skills

It would be a plus if you have:

- Preferably experience in B2B sales, especially cold calling, and lead generation

We are dedicated to creating a diverse, inclusive, and authentic workplace where everyone can learn and develop themselves professionally. If you feel you don't check off every qualification in the job description, we encourage you to apply either way. We will do our best to match you with the right job, whether it's this one or a future role.

If this sounds like you, join us!