Keyade Associate, Performance, UAE Dubai

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Keyade: A Leading WPP Media Brand

Keyade Middle East is a Performance Marketing Consultancy with a focus on delivering business results for our clients with cutting-edge solutions and a relentless pursuit of excellence. Keyade is part of GroupM WPPs media investment group and the worlds leading media investment company with a mission to shape the next era of media where advertising works better for people.

Role Summary and Impact

As a Performance Executive you will be a vital engine driving client success by supporting your team with the execution and optimization of performance media campaigns across search social and display channels. You willdirectly impactclient revenue growth by strategically managing campaigns and identifying opportunities for improved performance. Your work will have a significantimpacton the overall success of our clients marketing efforts contributing to increased brand awareness and customer acquisition.

• Proactively contributingto achieving client performance goals by implementing effective campaign strategies and optimization techniques.
• Executingthorough Search Query Report (SQR) analysis to identify irrelevant or low-performing keywords implementing negative keywords and optimizing keyword bidding strategies for improved campaign efficiency.
• Developingandpresentingcomprehensive weekly performance reports analyzing key metrics and translating data into clear actionable recommendations for campaign improvement.
• Overseeingthe analysis of campaign results identifying trends drawing conclusions and documenting key learnings to inform future campaign strategies and best practices.
• Analyzinguser engagement metrics (e.g. click-through rates conversion rates bounce rates) to identify opportunities for optimizing ad creative landing pages and targeting parameters to improve overall campaign performance.
• Conductingin-depth reporting and analysis of paid media performance and audience behavior identifying key trends and insights to inform strategic decisions related to targeting messaging and budget allocation.
• Overseeingfinance reconciliation processes verifying campaign spend identifying discrepancies and ensuring accurate financial reporting and budget management.

Skills and Experience

• Bachelors degree preferred ideally in a STEM (Science Technology Engineering Mathematics) Major.
• Experience in digital media paid advertising or media buying (agency experience a plus!).
• A proven track record of managing successful paid search and social campaigns.
• Exceptional analytical skills and the ability to translate data into actionable insights.
• A creative and solutions-oriented mindset.
• Excellent communication and collaboration skills.
• A meticulous and organized approach to work.

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodation or flexibility please discuss this with the hiring team during the interview process.

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