Head of Marketing, Dubai

Head of Marketing (Performance Crypto) Dubai Onsite Up to $150000 Performance Bonus

Industry: Fintech & Digital Asset Trading
Role Type: Full-time Senior Leadership/Head of.
Location: Dubai UAE (Onsite)
Reports to: Group CMO

A fast-growing multi-asset digital trading group is seeking an experienced Head of Marketing (Performance Crypto) to own and scale user acquisition engagement and revenue growth across its cryptocurrency trading platforms.

This is a hands-on leadership role with full P&L accountability for crypto marketing performance. You will build and execute campaigns that drive verified sign-ups KYC completions first-time deposits and sustained trading activity across spot perpetual futures and copy-trading products.

Deliver measurable scalable growth across the groups crypto user base through performance marketing excellencebalancing aggressive acquisition targets with efficient unit economics and regulatory compliance.

Performance Marketing Ownership

• Own end-to-end performance marketing for cryptocurrency products across paid search paid social programmatic display SEO affiliate and influencer channels
• Build and optimize marketing funnels from awareness through to active trading
• Develop attribution models cohort analysis and LTV/CAC frameworks to drive efficient spend allocation
• Manage and scale performance marketing budgets with clear ROI accountability

User Acquisition & Retention

• Drive verified user sign-ups KYC completions first-time deposits and trading volume growth
• Build re-engagement and retention campaigns to maximise user lifetime value
• Develop segment-specific strategies for retail traders active traders and high-volume users

Campaign Execution

• Plan and execute product launches trading pair listings and promotional campaigns
• Coordinate with product design and content teams to deliver high-impact creative assets
• Run A/B testing and continuous optimization across all campaign elements

Analytics & Reporting

• Establish KPI dashboards and weekly reporting cadences
• Deliver clear performance insights to leadership with actionable recommendations
• Monitor competitive landscape and adapt strategies accordingly

Team Leadership

• Build mentor and manage a high-performing crypto marketing team
• Set clear targets provide coaching and drive accountability across the function

Compliance Alignment

• Ensure all campaigns comply with regional advertising standards AML guidelines and platform policies
• Work closely with Legal and Compliance teams on campaign approvals

• 812 years in performance marketing within crypto exchanges FX/CFD brokers fintech or high-growth digital trading platforms
• Proven track record driving measurable user acquisition and revenue growth in cryptocurrency or online trading environments
• Direct experience marketing spot trading perpetual futures and/or copy-trading products
• Experience managing six-figure monthly performance budgets with clear ROI accountability
• Strong understanding of crypto trader behavior market cycles and competitive positioning

• Expert proficiency in Google Ads Meta Ads programmatic platforms and affiliate networks
• Strong analytics capability with GA4 Mixpanel Amplitude or similar tools
• Experience with marketing automation and CRM platforms
• Understanding of blockchain tokenomics and digital asset markets

• Hands-on operator comfortable executing as well as strategizing
• Strong analytical mindset with data-driven decision making
• Excellent communication and stakeholder management skills
• Ability to thrive in fast-paced high-accountability environments

• Salary: Up to $150000 USD annually
• Performance bonus: Linked to user acquisition and revenue KPIs
• Opportunity to shape growth strategy for a leading multi-asset trading platform
• Dynamic entrepreneurial work environment in Dubai

This is a results-driven role for a performance marketing specialist with deep crypto industry experience. If you have scaled user acquisition for a cryptocurrency exchange or trading platform and want to own the growth function for a fast-moving fintech we want to hear from you.