Growth and Brand Marketing
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Job Summary
This is a remote position.
What Youll Deliver
- Email and campaign engine. Plan build and run email campaigns end to end. Strategy copy send follow up. Every campaign is tied to a lead outcome not a vanity metric.
- Lead generation and nurture. Turn cold and warm lists into qualified pipeline. Build the nurture flows that move a contact from aware to ready.
- Newsletter. A regular newsletter that builds authority in executive search and advisory. Built for a service business selling trust not products. People should open it because its worth reading.
- Database and segmentation. Clean the database segment by intent and turn it into a real asset. Sharp targeting zero leakage.
- Zoho One build. Set up and improve marketing workflows and automation inside Zoho One and CRM. Everything is documented and living in our system not on your laptop.
- Reporting. Track performance and act on it. Draw a clear line from your work to influenced or sourced pipeline.
How Well Measure This
Not opens. Not clicks. Pipeline.
By day 90 we expect:
A cleaned segmented database with intent scoring live.
A newsletter shipping on a real cadence with a growing engaged list.
At least one repeatable nurture-to-pipeline flow built and running in Zoho.
A clear report showing leads generated and deals influenced.
You think like a strategist and ship like an operator. You can plan Monday and go live Wednesday.
Youve built demand or brand engines before ideally for a service business B2B or agency.
Youre fluent in Zoho One or comparable CRM and automation tools.
You work independently take ownership and dont wait for a brief.
Youre comfortable being measured on outcomes not activity.
Engagement Terms
- Initial 90-day scoped engagement.
- Output-based.
- Access to systems under NDA scoped tight.
- All workflows assets and data documented and retained inside Black & Grey HR systems.
- Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat.
Required Skills:
You think like a strategist and ship like an operator. You can plan Monday and go live Wednesday. Youve built demand or brand engines before ideally for a service business B2B or agency. Youre fluent in Zoho One or comparable CRM and automation tools. You work independently take ownership and dont wait for a brief. Youre comfortable being measured on outcomes not activity. Engagement Terms Initial 90-day scoped engagement. Output-based. Access to systems under NDA scoped tight. All workflows assets and data documented and retained inside Black & Grey HR systems. Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat.
About Company
0-50 employees
Black & Grey HR is a talent acquisition company that can redefine the concept of ‘experience’ in the recruitment process & build great employer brands. We understand that technological advancements, including mobile internet, social media, automation and artificial intelligence, are ... View more
