Growth and Brand Marketing

This is a remote position.

What Youll Deliver

• Email and campaign engine. Plan build and run email campaigns end to end. Strategy copy send follow up. Every campaign is tied to a lead outcome not a vanity metric.
  
• Lead generation and nurture. Turn cold and warm lists into qualified pipeline. Build the nurture flows that move a contact from aware to ready.
  
• Newsletter. A regular newsletter that builds authority in executive search and advisory. Built for a service business selling trust not products. People should open it because its worth reading.
  
• Database and segmentation. Clean the database segment by intent and turn it into a real asset. Sharp targeting zero leakage.
  
• Zoho One build. Set up and improve marketing workflows and automation inside Zoho One and CRM. Everything is documented and living in our system not on your laptop.
  
• Reporting. Track performance and act on it. Draw a clear line from your work to influenced or sourced pipeline.
  

How Well Measure This

Not opens. Not clicks. Pipeline.

By day 90 we expect:

• A cleaned segmented database with intent scoring live.
  

• A newsletter shipping on a real cadence with a growing engaged list.
  

• At least one repeatable nurture-to-pipeline flow built and running in Zoho.
  

• A clear report showing leads generated and deals influenced.
  

• You think like a strategist and ship like an operator. You can plan Monday and go live Wednesday.
  

• Youve built demand or brand engines before ideally for a service business B2B or agency.
  

• Youre fluent in Zoho One or comparable CRM and automation tools.
  

• You work independently take ownership and dont wait for a brief.
  

• Youre comfortable being measured on outcomes not activity.
  

Engagement Terms

• Initial 90-day scoped engagement.
  
• Output-based.
  
• Access to systems under NDA scoped tight.
  
• All workflows assets and data documented and retained inside Black & Grey HR systems.
  
• Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat.