Field Marketing Manager

Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit. Trusted by 65000 companies in 160 countries Cartas platform of software and services lays the groundwork so you can build invest and scale with confidence.

Cartas Fund Administration platform supports 9000 funds and SPVs representing nearly $185B in assets under management with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune Forbes Fast Company Inc. and Great Places to Work Carta is shaping the future of private market infrastructure.

Together Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

Carta is looking for an experienced Field Marketing Manager to join our Asia-Pacific Middle East & Africa (APAC & MEA) marketing team based in Abu Dhabi UAE.

Carta expanded to Singapore in 2021 and we are building a world-class team to support the startup and investor ecosystem across Asia Pacific the Middle East and Africa. As the first marketing hire on the ground in the Middle East you will play a pivotal role in shaping Cartas local presence driving go-to-market initiatives and deepening relationships with key audiences.

This role reports to the Head of Marketing for Asia Pacific Middle East & Africa and will work closely with the regional HQ team in Singapore on integrated campaigns content and demand generation programs.

• Plan and Run Regional Events: Lead the planning and execution of Carta-hosted and partnered events including citywide conferences roundtables and networking events. Manage end-to-end event logistics audience outreach and post-event engagement to drive awareness and pipeline impact.
• Localize Digital Campaigns & Content:Work with the regional HQ team to tailor and deploy digital campaigns for local audiences including paid and organic channels. Help adapt content to the regional context ensuring relevance to local founders investors and ecosystem stakeholders.
• Activate Targeted Marketing Plays: Collaborate with the Integrated Marketing & Sales teams to execute 1:1 and 1:few ABM tactics that reach priority accounts in the region.
• Manage Regional Marketing Budget: Oversee the regional marketing budget for the Middle East ensuring spend aligns with pipeline goals local opportunities and broader regional marketing strategy.
• Measure and Optimize Performance: Track and analyze the performance of all campaigns and events providing insights and recommendations to continually improve reach engagement and conversion.

Youll be instrumental in establishing Cartas footprint in the Middle East - elevating our brand within the startup and investor community localizing global initiatives for maximum regional impact and driving measurable business growth through localized marketing execution.

• 5 years of experience in B2B marketing preferably in SaaS fintech or the startup/VC/PE ecosystem
• Proven track record in field marketing event execution or integrated campaigns with measurable business impact
• Ability to localize content and messaging for different audience segments and cultural contexts
• Experience collaborating cross-functionally with sales marketing and partnerships
• Strong organizational skills to manage multiple projects and budgets concurrently
• Excellent written and verbal communication skills
• Comfortable with analytics and tools like Salesforce Marketo Google Analytics or equivalents
• Deep interest in the private markets in the Middle East

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
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