Digital Strategist

• Digital Strategy Development: Create and execute digital marketing strategies tailored to each client's goals and target audience. This includes defining objectives, KPIs, and tactics for success.
• Market Research: Conduct in-depth market research and analysis to identify industry trends, competitive landscapes, and emerging opportunities for clients.
• Content Strategy: Collaborate with content creators to develop engaging and effective content strategies that align with client objectives.
• Data Analysis: Regularly monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization.
• SEO and SEM Strategy: Develop and oversee search engine optimization (SEO) and search engine marketing (SEM) strategies, ensuring websites rank well and attract organic and paid traffic.
• Social Media Strategy: Create and manage social media strategies, content calendars, and advertising campaigns across various platforms to increase brand visibility and engagement.
• Email Marketing: Plan and execute email marketing campaigns, segmenting audiences and optimizing email performance.
• Analytics and Reporting: Prepare detailed reports on campaign performance and present findings to clients, suggesting improvements and adjustments as necessary.
• Client Communication: Maintain open and effective communication with clients, providing updates, discussing strategies, and addressing their concerns.
• Team Collaboration: Work closely with cross-functional teams, including designers, developers, and marketing specialists, to ensure seamless execution of digital strategies.
• Stay Current: Stay up-to-date with industry trends, emerging technologies, and best practices to ensure clients receive cutting-edge digital solutions.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience as a Digital Strategist or in a similar role.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
• Excellent data analysis and reporting skills.
• Exceptional project management and organizational abilities.
• Effective communication and presentation skills.
• Creative thinking and problem-solving skills.
• Ability to adapt to a fast-paced and dynamic work environment.