Dealer Network Director
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Job Summary
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
Reports to: Managing Director
Role Purpose
Build expand and elevate a high-performing dealer network across the Middle East that delivers strong customer experience consistent quality standards and scalable growth. This role is responsible for selecting the right partners ensuring network readiness and driving NPS and operational excellence across all markets.
Key Responsibilities
1. Network Expansion Strategy & Execution
Define and execute network expansion roadmap aligned with market potential and coverage gaps
Identify evaluate and appoint new dealer partners across priority markets
Ensure right partner selection based on capability investment strength and long-term alignment
Lead contract discussions and onboarding of new dealers
2. Dealer Network Planning & Coverage
Develop market-wise network strategy (cities formats throughput targets)
Ensure optimal geographic coverage and accessibility for customers
Monitor network performance and recommend consolidation or expansion as required
3. Customer Experience (NPS) Ownership
Drive NPS improvement across sales and ownership journey (in coordination with internal teams)
Establish clear customer journey standards across all dealerships
Identify key pain points and lead corrective actions with dealers
Ensure consistent experience across markets and brands
4. Dealer Standards & Quality Governance
Define and enforce dealership standards (facility process customer handling)
Ensure compliance with corporate identity (CI) and operational guidelines
Conduct regular audits and implement corrective action plans
Maintain consistency in quality of sales and delivery experience
5. Dealer Capability Development
Ensure dealers are equipped with:
o Trained sales teams
o Product knowledge (EV/PHEV focus)
o Customer handling capability
Work closely with training teams to build capability programs
6. Dealer Performance Management (Non-Sales Metrics)
Monitor dealer performance across:
o Customer experience
o Standards compliance
o Operational readiness
Identify underperforming dealers and drive improvement plans
7. Cross-Functional Coordination
Work closely with:
o Sales team (volume planning and execution readiness)
o Commercial Operations (standards alignment rollout discipline)
o Marketing (retail experience and brand consistency)
Ensure network is ready to support product launches and campaigns
8. EV/PHEV Network Readiness
Ensure dealerships are prepared for EV/PHEV sales:
o Infrastructure readiness
o Product demonstration capability
o Customer education
Coordinate with partners for charging and ecosystem support where required
KPIs (Linked to Network Scale NPS and Quality)
Network Expansion vs Plan (new outlets / markets covered)
Market Coverage % (key cities / regions)
NPS (Sales Experience / Dealer Level)
Dealer Standards Compliance Score (%)
Audit Closure Rate (timely resolution of gaps)
Time to Operationalize New Dealers
EV/PHEV Readiness Score
Candidate Profile
1215 years in automotive network development or retail operations
Strong experience in dealer appointment management and standards enforcement
Proven track record of expanding and managing multi-market dealer networks
Strong understanding of Middle East dealer landscape and partner dynamics
Experience in driving customer experience (NPS) improvement initiatives
Strong stakeholder management and negotiation capability
What Success Looks Like
Strong well-distributed dealer network across key markets
Consistent and improving customer experience across dealerships
High compliance to standards and quality benchmarks
Network fully ready to support growth in EV/PHEV and multi-brand strategy
Dealers aligned capable and executing consistently
About Company
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
