CRM Specialist

Location: Dubai

An international leading FX Broker is seeking a motivated and analytical CRM Specialist to manage and enhance CRM operations support data-driven decision-making and contribute to the growth and retention of the customer base. The role requires a strong understanding of CRM workflows within Forex or financial services and the ability to collaborate effectively across teams.

• Manage the CRM system including implementation maintenance workflow configuration and system upgrades to improve efficiency.

• Analyse customer data and behavioural patterns to deliver insights that support strategic decision-making.

• Collaborate closely with Sales and Marketing teams to ensure a consistent and streamlined customer experience across all touchpoints.

• Define track and report on CRM key performance indicators (KPIs) to measure effectiveness and identify opportunities for improvement.

• Develop and implement advanced CRM strategies to retain and expand the existing customer base.

• Continuously evaluate and improve CRM processes recommending innovative solutions that enhance accuracy productivity and customer satisfaction.

• Fluency in English (spoken and written) is essential; knowledge of Hindi is a strong advantage.

• Expert-level proficiency in Excel and strong MS Office skills.

• Minimum 1 year of experience in CRM management ideally within the Forex or financial industry.

• Detail-oriented organized and able to handle multiple priorities in a fast-paced environment.

• High analytical ability with experience working with complex datasets and customer insights.

• Able to work well under pressure and meet deadlines.

• Excellent organizational and communication skills for cross-team collaboration.

• Adaptability to changing processes and future improvements.