CRM Marketing Executive

Own the end-to-end CRM calendar planning building deploying and analysing campaigns across email SMS push and WhatsApp channels

Design and optimise automated lifecycle flows: welcome series post-purchase win-back browse abandonment and loyalty journeys

Segment customer database using RFM modelling purchase behaviour and engagement signals to drive personalised targeting

Manage CRM strategies specific to subscription retail including churn prediction renewal nudge sequences trial-to-paid conversion flows and subscriber-exclusive engagement programmes

Track and optimise subscription health metrics: churn rate MRR contribution from CRM subscriber retention rate and reactivation rates on lapsed subscribers

Collaborate with the product category and commercial teams to align CRM with promotional calendars and inventory priorities

Run structured A/B tests on subject lines creative timing and segmentation and translate learnings into ongoing improvements

Monitor and report on key CRM KPIs: open rate CTR conversion rate revenue per send unsubscribe rate and CLV contribution

Drive mobile app engagement through targeted push notification campaigns including transactional alerts personalised offers and re-engagement flows for dormant app users

Maintain list hygiene and ensure deliverability standards are consistently met

Partner with the creative team to produce localised on-brand content suited to UAE audiences including bilingual (EN/AR) campaigns where required

Evaluate and recommend improvements to the CRM tech stack; experience with tools such as Klaviyo Braze MoEngage or Salesforce Marketing Cloud is advantageous

35 years of hands-on CRM or lifecycle marketing experience with a significant portion in e-commerce

Proven experience working in the UAE market a deep understanding of local consumer behaviour seasonality (Ramadan DSF UAE National Day) and platform preferences is essential

Experience working with or within a subscription-based retail or commerce model understanding of recurring billing cycles churn triggers and how CRM intersects with subscriber lifecycle management

Proficiency with at least one major CRM/ESP platform (Klaviyo MoEngage Braze Iterable or similar)

Solid grasp of segmentation logic automation workflows and campaign performance analysis

Comfortable working with data able to pull reports interpret dashboards and make decisions informed by metrics

Experience coordinating with creative and content teams to deliver compelling conversion-driven messaging

Strong written communication skills in English; Arabic proficiency is a plus

Bachelors degree in Marketing Business or a related field