Creative Copywriter (6-month contract)

We are looking for a Creative Copywriter (Freelance) to join We Are Social in Dubai.

Who We Are

Born in 2010 we have built an integrated solution across media creative & technology catered to the real-time marketing needs of brands looking to win in todays mobile-first always-on world. Over the years our awards and case-studies have earned us a regional reputation for driving personalized marketing at scale reaching the right people at the right time.

Awarded as one of the most effective independent agencies in MENA by the Effies Index we have also been recognized amongst the countrys top performing businesses and included within the prestigious Dubai SME100 ranking.

We operate 4 days in the office with the ability to work from home on Fridays.

The Opportunity

Are you a culturally plugged-in wordsmith who lives and breathes social We Are Social is looking for a Creative Copywriter to craft bold original and platform-native copy that brings brand ideas to life.

In this role youll sit at the intersection of copy craft and social fluencywriting always-on content campaigns and pitch ideas that feel relevant timely and creatively ambitious. Youll work closely with designers strategists and creatives to shape ideas through language storytelling and cultural insight.

If youre obsessed with internet culture understand how copy behaves differently across platforms and know how to turn trends into brand-right ideas this role is for you.

What Youll Do

• Write high-quality original copy across social captions scripts campaign copy manifestos and long- and short-form content.
• Lead copy and editorial thinking across always-on content campaigns and pitches shaping ideas through language and storytelling.
• Develop and maintain strong distinctive brand voices and narratives across social and wider brand touchpoints.
• Apply deep understanding of social platforms internet culture creators and trends to ensure work feels current relevant and platform-native.
• Adapt copy for different platforms and formats including Reels TikToks Stories static and video while protecting the core creative idea.
• Translate client objectives into clear editorial direction and copy-led ideas that deliver against brand and business goals.
• Work closely in a copy-art duo with designers demonstrating strong visual literacy and collaboration.
• Present ideas and copy clearly and confidently and collaborate with Creative Strategy Media and wider teams across multiple brands.

What Else Are We Looking For

• A strong portfolio demonstrating copywriting craft creative thinking and social/cultural awareness.
• Proven experience writing for social platforms and social-first campaigns.
• Excellent writing skills across tones formats and industries.
• Deep understanding of platform mechanics formats and best practices.
• Strong collaboration and communication skills in a fast-paced creative environment.
• Curiosity for culture creators and how people engage with content today.

Our Culture

We pay a lot of attention to building our culture and were looking for people that will add value to We Are Social. Were interested in your passion projects in what makes you tick and what helps you get out of bed in the morning. Were looking for where you fit within our value framework: The Code: of working better together focus and going beyond the expected. You can explore more about what we bring to the table here.

At We Are Social well give you the opportunity to work within a fast-paced evolving team. Youll work across departments and work with new and existing clients. Youll be empowered to take on the responsibility to grow your role and build an enviable portfolio of experience. If you like working holistically in a creative-led agency working closely with the creative technology and media teams to create incredible thumb-stopping work - then we might just be the place for you.

Inclusion at every level is crucial to creative innovation and success and we want to create a workplace where everyone feels a sense of belonging. We welcome and encourage talent from ALL backgrounds and are committed to creating a representative team that can deliver creative excellence. If you require any support adjustments or accommodations for any reason whatsoever during the recruitment process please let us know via