BU Head Derma ME & NA
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Lead the growth and development of the Derma category including Eucerin across the Middle East & North Africa. Responsible for delivering sustainable business growth market outperformance and execution excellence through strategic brand leadership medical engagement commercial management and team development.
Business Leadership & Strategy
- Define and drive the long-term growth strategy for the Derma business across MENA.
- Develop and execute annual business plans aligned with regional and global priorities.
- Accelerate profitable growth through portfolio management pricing innovation and market expansion.
- Translate consumer patient HCP and customer insights into actionable growth initiatives.
- Anticipate market trends opportunities and competitive risks implementing appropriate actions.
- Serve as the strategic advisor to the GM and Country Managers on Derma business performance and growth.
Commercial Performance
- Deliver Net Sales Market Share and Profitability targets.
- Lead business reviews forecasting financial planning and demand alignment processes.
- Optimize marketing and operational investments to maximize ROI.
- Monitor KPIs and drive accountability across markets.
Brand & Consumer Excellence
- Lead integrated consumer marketing strategies across all touchpoints.
- Drive excellence in media digital influencer e-commerce and retail activation.
- Ensure innovation success portfolio optimization and brand consistency across markets.
- Build strong consumer-centricity to strengthen brand equity and growth.
Medical & Detailing Excellence
- Define and execute the regional medical engagement strategy.
- Drive excellence in detailing through effective segmentation targeting and productivity management.
- Strengthen partnerships with dermatologists HCPs and KOLs.
- Enhance scientific credibility and healthcare professional recommendation of Eucerin.
Distributor & Customer Leadership
- Partner with market teams distributors and key customers to ensure flawless execution.
- Align brand strategies with customer activation plans.
- Drive execution standards governance and capability building across markets.
Leadership & Organizational Development
- Build lead and develop a high-performing and engaged team.
- Foster a culture of accountability collaboration and continuous improvement.
- Develop talent pipelines and succession plans.
- Lead cross-functional collaboration and organizational change initiatives.
Middle East Leadership Team
As a member of the Middle East Leadership Team contribute to the overall success of the market unit by:
- Supporting enterprise-wide strategic decisions and business priorities.
- Championing Beiersdorf values culture and leadership behaviors.
- Driving employee engagement organizational effectiveness and compliance with company policies and governance standards.
Education:
- University degree in Business Marketing Pharmacy Life Sciences or related discipline
Skills:
- Strategic Thinking
- Commercial Acumen
- Consumer / Customer / Patient Centricity
- Leadership & Talent Development
- Influencing & Stakeholder Management
- Data-Driven Decision Making
- Cross-Cultural Collaboration
- Fluent in English. Arabic a pro.
Experience:
- Minimum 10 years of commercial experience.
- Proven success in marketing sales or S&CM
- Experience managing healthcare dermocosmetics OTC or consumer healthcare brands.
- Strong track record of delivering profitable growth.
- Minimum 3 years of people leadership experience.
For further information please reach to your responsible recruiter Brinda Gangdev. Please apply online via the Beiersdorf Career site until22nd July 2026.
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
