BU Head Derma ME & NA

Your Tasks

Role Purpose

Lead the growth and development of the Derma category including Eucerin across the Middle East & North Africa. Responsible for delivering sustainable business growth market outperformance and execution excellence through strategic brand leadership medical engagement commercial management and team development.

Business Leadership & Strategy

• Define and drive the long-term growth strategy for the Derma business across MENA.
• Develop and execute annual business plans aligned with regional and global priorities.
• Accelerate profitable growth through portfolio management pricing innovation and market expansion.
• Translate consumer patient HCP and customer insights into actionable growth initiatives.
• Anticipate market trends opportunities and competitive risks implementing appropriate actions.
• Serve as the strategic advisor to the GM and Country Managers on Derma business performance and growth.

Commercial Performance

• Deliver Net Sales Market Share and Profitability targets.
• Lead business reviews forecasting financial planning and demand alignment processes.
• Optimize marketing and operational investments to maximize ROI.
• Monitor KPIs and drive accountability across markets.

Brand & Consumer Excellence

• Lead integrated consumer marketing strategies across all touchpoints.
• Drive excellence in media digital influencer e-commerce and retail activation.
• Ensure innovation success portfolio optimization and brand consistency across markets.
• Build strong consumer-centricity to strengthen brand equity and growth.

Medical & Detailing Excellence

• Define and execute the regional medical engagement strategy.
• Drive excellence in detailing through effective segmentation targeting and productivity management.
• Strengthen partnerships with dermatologists HCPs and KOLs.
• Enhance scientific credibility and healthcare professional recommendation of Eucerin.

Distributor & Customer Leadership

• Partner with market teams distributors and key customers to ensure flawless execution.
• Align brand strategies with customer activation plans.
• Drive execution standards governance and capability building across markets.

Leadership & Organizational Development

• Build lead and develop a high-performing and engaged team.
• Foster a culture of accountability collaboration and continuous improvement.
• Develop talent pipelines and succession plans.
• Lead cross-functional collaboration and organizational change initiatives.

Middle East Leadership Team

As a member of the Middle East Leadership Team contribute to the overall success of the market unit by:

• Supporting enterprise-wide strategic decisions and business priorities.
• Championing Beiersdorf values culture and leadership behaviors.
• Driving employee engagement organizational effectiveness and compliance with company policies and governance standards.

Your Profile

Education:

• University degree in Business Marketing Pharmacy Life Sciences or related discipline

Skills:

• Strategic Thinking
• Commercial Acumen
• Consumer / Customer / Patient Centricity
• Leadership & Talent Development
• Influencing & Stakeholder Management
• Data-Driven Decision Making
• Cross-Cultural Collaboration
• Fluent in English. Arabic a pro.

Experience:

• Minimum 10 years of commercial experience.
• Proven success in marketing sales or S&CM
• Experience managing healthcare dermocosmetics OTC or consumer healthcare brands.
• Strong track record of delivering profitable growth.
• Minimum 3 years of people leadership experience.