Brand Manager Middle East & Africa

About the Role

The Brand Manager will be part of a dynamic marketing team and will be responsible for managing Consumer Goods brands in the MEA region (key markets: UAE Kuwait Jordan Lebanon KSA) supporting the development and leading the execution of brand strategies and activations. This includes aligning with global guidelines regional directions and marketing priorities to achieve sales and market share targets.

Strategy & Planning

• Deliver excellent marketing plans execution in a complex multi-cultural environment in line with global guidelines and regional direction.

• Use consumer insights market trends and competitive intelligence to shape brand strategies and develop activation plans that resonate with local audiences and drive business results.

• Define and track brand KPIs ensuring continuous performance evaluation and agile response to market dynamics.

• Drive performance against key brand growth measures (Digital brand health and market shares) and constantly look for optimization and improvement.

• Ensure pricing strategy implementation through constant market tracking.

• Manage assortment and seek opportunities for optimization.

• Plan execute and evaluate sampling campaigns in key markets.

• Manages A&P budget.

Communication & Digital

• Adapt global communication to MEA markets considering the cultural aspect.

• Manage media and advertising agencies to ensure optimal performance and delivery against KPIs.

• Develop with advertising agency campaigns and content in line with our global direction.

• Manage and maintain brand websites.

• Collaborate with digital and e-commerce teams to ensure brand consistency and performance across online platforms.

Sales & Cross-Functional Collaboration

• Participates in local sales and marketing meetings and synchronize marketing activities with sales plan.

• Conduct product trainings for internal departments agencies distributors and sales teams to ensure deep understanding and consistent brand representation across all touchpoints.

• Facilitate cross-functional relationships and contribute to best practice sharing networks and projects provide leadership and expertise.

Data & Performance Analysis

• Analyze market and sales data identify risks and opportunities.

• Collect compile verify and analyze data on product performance to identify brand features that need to be changed to meet consumer needs.

• Must be fluent in English and Arabic

• Must have strong strategic thinking and analytical skills.

• Must have excellent project management and organizational abilities.

• Must have the ability to adapt global strategies to local market needs.

• Must have strong communication and presentation skills.

• Must have proficiency in data analysis and performance tracking tools.

• Must have digital marketing knowledge including social media e-commerce and web management.

What We Can Offer You

Our purpose Breaking Barriers to Well-Being provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity youll feel valued empowered to grow and challenged to achieve business results in a collaborative and open atmosphere.

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