Budget - AED 20k for Brand Manager per month
Exp - 8-10 yrs
Location - Business Bay (Head Office) soon moving to Jafza Freezone
Candidates preferred from the Fashion retail industry. If you get someone from the Luxury retail industry share first.
Position Summary:
The Brand Manager is responsible for shaping and elevating the brand image of the
company and its products.
This role requires conducting market research analyzing brand performance and
leading strategic brand initiatives.
The ideal candidate will collaborate with stakeholders to develop product assortments
that meet consumer needs and drive market success.
Key Responsibilities:
Brand Positioning:
Define and communicate brand positioning value proposition and messaging across
the portfolio.
Develop and implement innovative marketing campaigns and promotional initiatives to
enhance brand visibility and engagement.
Ensure brand consistency across all channels including digital platforms advertising
and in-store experiences.
Operations Management:
Oversee retail operations including store management staffing and customer service
standards.
Develop and enforce standardized operating procedures (SOPs) to optimize efficiency
and consistency.
Monitor retail performance metrics analyse KPIs and implement actionable strategies
for improvement.
Retail Execution:
Conduct regular audits and store visits to assess compliance and identify growth
opportunities.
Analyse brand performance metrics and prepare reports for senior management
highlighting insights and trends.
Manage relationships with brands wholesale accounts and key stakeholders to drive
alignment and collaboration.
Brand Building:
Collaborate with brands to identify market trends and consumer preferences that inform
product development.
Drive initiatives to adapt the brand strategy to evolving customer needs.
Manage the product lifecycle from concept to launch ensuring strategic alignment.
Marketing and Communication:
Develop integrated marketing plans to support brand objectives and sales goals.
Oversee advertising media public relations and digital marketing strategies to
maximize brand engagement.
Monitor campaign performance and optimize investments to achieve ROI targets.
Education
Minimum Qualification required:
Bachelors degree in business administration Marketing or a related field.
MBA preferred.
Experience:
8-10 years in Retail Brand Management with a proven track record of leading brand
strategy.
Required Knowledge Skills Abilities and Attributes:
Strong analytical skills with a data-driven mindset.
Exceptional leadership communication and interpersonal abilities.
Proficiency in Excel and familiarity with data analysis tools.
Job Location:
Monthly Salary:
Experience Required:
Posted:
Application Deadline:
Vacancies:
