AVP- Co-Brands- Credit Cards
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Monthly Salary:
Posted:
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Job Summary
Generic Accountability
Core Responsibilities
Customer engagement:
- Increase card spending and make FAB the primary bank of choice.
- Increase product holding and promote digital adoption.
- Drive member satisfaction improved customer retention and NPS.
- Drive program awareness and redemptions through seasonal offers and campaigns.
- Establish best in market presence through ongoing marketing calendar driving acquisition and brand awareness.
Program management:
- Lead the strategic roadmap for FAB Rewards enterprise-wide program cashback co-brand loyalty propositions.
- Manage the program parameters and business rules including points accumulation logic accrual rules and partner redemption rates for each customer segment.
- Monitor program CVP and drive revenue and cost save initiatives contributing to product P&Ls.
- Engage with digital to offer state of the art user interface with enhancements to the customer experience.
- Manage vendor interactions and relationship for technical stack delivery commitment to contractual obligations invoicing and payments SLAS and ongoing developments to the program.
- Manage the channels member experience lifecycle communication digital messaging and user redemption journeys on FAB Mobile and Internet Banking.
- Engage with Magnati to ensure seamless redemption at FAB POS network and establish synergies of leveraging FABs position as an acquirer.
- Deliver on Elite strategy and brand to build a unique Rewards experience.
- Collaborate with IT and Operations to ensure day to day operations and functioning of the platform.
Specific Accountability
- Revenue growth from Redeemers Vs non- Redeemers.
- Increased product holding.
- Uplift in credit and debit card spending.
- Increased digital channel interactions through remittances and standing instructions.
- Increased app downloads and mobile active database.
- Increased customer satisfaction from the program.
Qualifications :
Minimum Qualification
Masters degree in business administration finance banking or a related major field of study.
Minimum Experience
Minimum of 10 years of experience in product/business function in consumer banking.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Presentation Skills
- Risk Management
- Financial Services
- IFRS
- Banking
- Pricing
- Analysis Skills
- Securities Law
- Investment Banking
- Relationship Management
- Strategic Planning
- Leadership Experience
About Company
Working at First Abu Dhabi Bank As the largest bank in the UAE we are proudly building a team fit for the future, changing the perception of what a career in banking means and setting the standard of what a great workplace is and can be. With an inclusive culture, excellent learning ... View more
