Assistant F&B Marketing Manager

POSITION SUMMARY

The Assistant F&B Marketing Manager is responsible for developing and executing strategic marketing initiatives for all F&B outlets at JW Marriott Marquis Dubai. Reporting to the F&B Marketing Manager this role oversees marketing calendars ensures seamless campaign execution and drives outlet-specific positioning through tailored annual marketing plans. The position plays a key role in shaping F&B brand strategies launch concepts and promotional frameworks that enhance guest engagement and revenue. The role manages social media channels supports content creation and coordinates cross-functional stakeholders to deliver impactful on-brand storytelling across all F&B touchpoints within the property.

CANDIDATE PROFILE
Experience:
35 years of marketing experience preferably in hospitality F&B luxury or lifestyle brands
Proven experience in planning and executing integrated marketing campaigns
Hands-on experience managing social media accounts and digital content strategies
Exposure to developing marketing plans brand strategies and launch campaigns
Experience working with agencies creative teams and cross-functional stakeholders
Prior experience in a supervisory or senior executive marketing role is an advantage
Skills and Knowledge
Strong expertise in F&B marketing including outlet positioning promotions and guest engagement strategies
Advanced understanding of social media platforms content planning and performance optimization
Ability to develop structured marketing calendars and annual marketing plans
Strong creative and strategic thinking with the ability to translate brand vision into execution
Proficiency in Adobe Creative Suite and/or Canva for content development and approvals
Knowledge of campaign reporting analytics and KPI tracking to measure performance and ROI
Excellent project management skills with the ability to handle multiple campaigns simultaneously
Strong communication and storytelling skills with attention to brand tone and consistency
Understanding of luxury hospitality brand standards and guest experience expectations
Ability to collaborate effectively with F&B operations culinary teams and marketing leadership
Education or Certification
Bachelors degree in marketing Communications Hospitality Management or a related discipline
Additional certifications in digital marketing branding or social media are a plus

Core work activities

Thefollowingarespecificresponsibilitiesandcontributionscriticaltothesuccessfulperformanceoftheposition:

Marketing Strategy & Planning

• Develop annual outlet-specific marketing plans aligned with revenue and brand objectives
• Define F&B brand strategies positioning and campaign direction for all outlets
• Identify key commercial opportunities and seasonal activations

Campaign Development & Execution

• Plan brief and execute integrated marketing campaigns across F&B outlets
• Manage campaign timelines deliverables and stakeholder alignment
• Oversee execution of promotions launches and experiential activations

Marketing Calendar Management

• Own and maintain the F&B marketing calendar for the property
• Coordinate all outlet campaigns offers events and partnerships
• Ensure alignment between marketing initiatives and operational readiness

Social Media Management

• Oversee content strategy and day-to-day management of F&B social media channels
• Create curate and approve engaging content aligned with brand tone
• Monitor performance and optimize content based on insights and trends

Content Development & Brand Execution

• Collaborate on photo and video shoots ensuring strong visual storytelling
• Support the creation of campaign assets menus and promotional materials
• Ensure consistency across all brand touchpoints and digital platforms

Launch Planning & Brand Activations

• Lead marketing plans for new outlet openings menu launches and rebranding initiatives
• Develop go-to-market strategies including teaser launch and sustain phases
• Coordinate cross-functional teams to ensure successful execution

Reporting & Performance Analysis

• Track campaign performance and prepare detailed reports with insights and recommendations
• Analyze social media digital and campaign KPIs to optimize future initiatives
• Present findings and learnings to the F&B Marketing Manager and leadership

Stakeholder & Agency Coordination

• Work closely with culinary operations PR and external creative agencies
• Manage timelines approvals and deliverables across multiple stakeholders
• Support media and influencer collaborations as part of campaign strategies