AI-Powered Social Media and Content Systems Manager- Dubai

Freelance Remote (UK Hours Alignment)
Salary: Competitive based on experience
Working Hours: Full-time 40 hours per week (aligned with UK time)
Location: United Kingdom Dubai or LA

More Than Enough founded by world-renowned therapist and bestselling author Marisa Peer is a leading brand in personal development mental health and transformation. Our mission is to empower individuals to truly know they are enough delivering transformative content events and resources to a global audience.

As we continue to grow we are looking for someone who doesnt just manage social media-but reimagines how its done. This is an opportunity to use AI automation and smart systems to scale impact efficiency and global reach-while turning attention into action and audience into revenue.

This is not a traditional social media role.

As our AI-Powered Social Media & Content Systems Manager you will build and lead a high-performance AI-enhanced content engine-driving growth across social platforms while introducing smarter faster and more scalable ways of working across the wider business.

You will sit at the intersection of AI content and performance combining creative instinct with technical capability to streamline content creation repurposing analytics and workflow automation-not only for social media but across PR events podcasts and marketing.

AI-Driven Social Media Strategy

• Develop and execute a data-driven social media strategy aligned with business objectives

• Integrate AI tools to optimise content planning scheduling and performance

• Identify opportunities to automate and scale output without compromising quality

Content Creation & AI Optimisation

• Oversee the creation of high-performing content across Instagram TikTok YouTube LinkedIn Facebook and emerging platforms

• Use AI tools for video editing copy generation ideation and repurposing to increase output and efficiency

• Turn long-form content (podcasts talks events) into high-volume short-form assets

• Maintain a strong and consistent brand voice aligned with Marisa Peer

Content Systems & Workflow Development

• Design and implement scalable AI-powered content systems across the business

• Work closely with the Head of Publicity to streamline workflows across social PR email podcast and events

• Introduce tools and processes that reduce manual workload and increase speed and consistency

• Act as the internal lead on AI tools and best practices across content and PR teams

Growth Performance & Analytics

• Track analyse and optimise performance across all platforms

• Use AI and analytics tools to identify trends predict performance and refine strategy

• Drive measurable growth in engagement reach and conversion

• Identify and scale content that drives revenue-not just engagement

Community & Brand Experience

• Oversee community engagement and maintain a high-quality brand experience

• Monitor audience sentiment and conversations to inform content and identify opportunities

Cross-Team Collaboration

• Work closely with PR Events Marketing and Podcast teams to amplify campaigns and launches

• Support wider business functions with AI-driven efficiencies

• Collaborate with external creatives editors and agencies as needed

3 years managing social media for a high-profile or fast-growing brand (personal development wellness lifestyle or creator-led preferred)
Proven experience using AI tools to enhance content creation workflows and marketing performance (essential)
Strong content creation skills across video copy storytelling and platform-native formats
Experience managing or overseeing content teams and collaborating with creatives
Systems thinker with the ability to build processes not just execute tasks
Strong analytical mindset with confidence using data to drive decisions
Excellent written and verbal communication skills with the ability to match brand tone
Comfortable working in a fast-paced evolving environment

Experience scaling social media accounts with a clear link to revenue growth
Experience working across multiple content channels (PR podcast events marketing)
Familiarity with emerging AI tools and automation platforms

Build and lead a next-generation AI-powered content engine
Work with a globally recognised personal development brand
High ownership and opportunity to shape how content is created at scale
Flexible remote working environment
Access to world-class personal development tools and training
Be part of a fast-moving ambitious and purpose-driven team

Someone who:

Thinks how can this be done faster smarter and at scale
Is excited by AI and actively uses it to improve output and efficiency
Wants to build systems not just manage channels
Can bridge creativity systems and performance
Likely runs or is growing their own platform and understands audience growth and conversion
Lives and breathes social media staying ahead of trends and leveraging AI to drive impact