Acquisition Marketing Manager
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Job Summary
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Develop and manage user/customer acquisition strategies across paid channels (e.g. Google Ads Facebook Ads LinkedIn display affiliates).
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Own the media buying process budget allocation bidding strategy and performance analysis.
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Collaborate with design and content teams to create compelling ad creatives and landing pages.
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Conduct A/B testing to improve conversion rates costperacquisition (CPA) and ROI.
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Monitor analyze and report on campaign performance metrics with a focus on CAC LTV ROAS and funnel optimization.
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Explore and test new growth channels and marketing tools.
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Work with product sales and analytics teams to align acquisition goals with broader business objectives.
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Utilize CRM and marketing automation tools to improve customer onboarding and lifecycle marketing.
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Optimize user journeys and conversion funnels using insights from user behavior data (Google Analytics Mixpanel etc.).
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Bachelors degree in Marketing Business or a related field.
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35 years of experience in performance marketing growth marketing or a similar role.
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Proven track record of scaling user/customer acquisition through paid digital channels.
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Strong analytical skills and proficiency with analytics tools (Google Analytics Excel etc.).
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Experience with campaign management platforms (e.g. Google Ads Meta Ads Manager).
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Familiarity with SEO SEM and CRO best practices.
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Excellent project management and communication skills.
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Knowledge of A/B testing tools and methodologies.
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Experience in a fastpaced startup or tech company.
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Familiarity with tools like HubSpot Marketo or similar CRM/marketing automation platforms.
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Basic understanding of HTML/CSS and web tracking implementations (e.g. GTM pixels).
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Strong interest in data science growth hacking or behavioral marketing.
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
