Marketing and Public Relations Manager
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Job Description
The Marketing and Public Relations Manager will be responsible for developing implementing and executing strategic marketing plans for NH Collection Dubai The Palm to attract potential customers and retain existing ones. This role requires a combination of marketing expertise creative thinking and exceptional communication skills to effectively promote the hotels brand services and events. A significant focus will be on digital marketing to enhance the hotels online presence and engagement.
Key Responsibilities:
- Strategic Planning:
- Develop and implement comprehensive marketing and public relations strategies to enhance the hotels brand presence and market share.
- Create annual marketing plans including goals budget and tactics for achieving the hotels marketing objectives.
- Marketing Campaigns:
- Plan and execute integrated marketing campaigns across various channels including digital print social media and direct marketing.
- Monitor and analyze campaign performance metrics adjusting strategies as needed to ensure optimal results.
- Brand Management:
- Ensure brand consistency in all marketing materials and communications.
- Manage the hotels visual identity including logo usage color schemes and overall design guidelines.
- Public Relations:
- Develop and maintain relationships with media outlets journalists influencers and industry partners.
- Write and distribute press releases media kits and other PR materials to promote hotel news events and achievements.
- Coordinate media visits press conferences and other PR events.
- Digital Marketing:
- Develop and implement digital marketing strategies to enhance the hotels online presence and drive traffic to the website along with the digital agency.
- Oversee email marketing campaigns ensuring effective segmentation targeting and personalization.
- Content Creation:
- Oversee the creation of highquality content for the hotels website blog social media platforms and marketing collateral.
- Collaborate with internal teams and external agencies to produce engaging visuals videos and written content.
- Social Media Management:
- Develop and implement social media strategies to increase engagement and followers on platforms like Facebook Instagram Twitter and LinkedIn.
- Monitor social media trends respond to comments and messages and manage the hotels online reputation.
- Use social media analytics to measure the success of campaigns and adjust strategies accordingly.
- Event Promotion:
- Plan and promote hotel events including corporate meetings weddings and special occasions.
- Work closely with the events team to ensure seamless coordination and successful execution of events.
- Market Research:
- Conduct market research to identify trends customer preferences and competitive landscape.
- Use insights to inform marketing strategies and improve customer targeting.
- Budget Management:
- Manage the marketing budget ensuring effective allocation of resources to achieve marketing goals.
- Track and report on marketing expenditures ensuring adherence to budgetary constraints.
- Collaboration:
- Work closely with the sales team to align marketing efforts with sales objectives.
- Collaborate with other departments such as F&B events and operations to support their marketing needs.
Qualifications :
- Bachelors degree in Marketing Public Relations Communications or a related field.
- 5 years of experience in marketing and public relations preferably in the hospitality industry.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent written and verbal communication skills.
- Strong understanding of digital marketing social media and content creation.
- Proficiency in marketing software and tools such as Google Analytics SEO tools PPC platforms and social media management platforms.
- Creative thinker with the ability to develop innovative marketing strategies.
- Strong organizational and project management skills.
- Ability to work in a fastpaced environment and handle multiple projects simultaneously.
Preferred Skills:
- Experience working in the Dubai market with knowledge of local trends and customer preferences.
- Established network of media contacts and influencers in the UAE.
- Proficiency in Arabic is a plus but not required.
Additional Information :
This job description outlines the primary responsibilities and qualifications required for the role of Marketing and Public Relations Manager at NH Collection Dubai The Palm. The ideal candidate will be a strategic thinker a creative marketer and a skilled communicator dedicated to elevating the hotels brand and driving business growth with a particular emphasis on digital marketing.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
