Roles and responsibilities
Sales Development and Strategy
- Lead Generation: Identify and generate new business leads through various methods such as cold calling, networking, attending trade shows, and leveraging social media.
- Prospecting: Research potential clients and target audiences to understand their needs and tailor solutions to meet their demands.
- Sales Strategy: Develop and execute sales strategies to meet or exceed sales targets. Collaborate with the sales team and other departments to identify opportunities for growth.
Client Relationship Management
- Client Interaction: Build and maintain strong relationships with new and existing clients by offering excellent customer service and addressing their needs effectively.
- Consultative Selling: Understand the client’s requirements and offer tailored solutions that help solve their problems or improve their business.
- Negotiation and Closing Deals: Negotiate terms, pricing, and contracts with clients to close sales and achieve revenue targets.
Product Knowledge and Demonstrations
- Product Expertise: Stay informed about the company’s products or services, and be able to explain their features, benefits, and competitive advantages to potential customers.
- Product Presentations: Conduct presentations or product demonstrations to showcase how the products or services meet customer needs and solve problems.
- Market Trends: Stay up-to-date on industry trends, competitors, and customer feedback to adjust sales approaches and improve customer satisfaction.
Sales Target and Performance Tracking
- Sales Targets: Meet or exceed sales targets set by the company. Regularly review progress and strategize ways to improve performance if targets are not being met.
- Sales Forecasting: Predict future sales and market conditions based on current data and industry trends.
- Reporting: Maintain accurate records of sales activities, customer interactions, and transactions in a CRM (Customer Relationship Management) system. Provide regular reports on sales progress to management.
Collaboration and Teamwork
- Collaborate with Marketing: Work closely with the marketing department to develop promotional materials, campaigns, and advertisements that align with sales goals.
- Coordinate with Other Departments: Coordinate with internal teams such as customer service, logistics, and finance to ensure smooth execution of sales orders and contracts.
Customer Support and Retention
- After-Sales Support: Ensure customer satisfaction by providing post-sale support, addressing any concerns, and assisting with product or service issues.
- Customer Retention: Work towards retaining clients by offering ongoing support, following up on sales, and identifying new opportunities for upselling or cross-selling.
- Feedback Collection: Gather feedback from customers regarding the products or services to help improve offerings and customer satisfaction.
Desired candidate profile
-
Communication Skills
- Strong verbal and written communication skills to engage with clients, explain products, and negotiate deals effectively.
-
Sales Skills
- Persuasive selling skills to influence customers, close deals, and drive sales growth.
-
Customer Service
- Excellent customer service skills to manage relationships, address concerns, and provide a high level of client satisfaction.
-
Negotiation Skills
- Ability to negotiate pricing, contracts, and terms with clients to close sales while maximizing profitability.
-
Problem-Solving
- Ability to identify client issues and propose solutions that meet their needs, ensuring customer satisfaction.
-
Time Management
- The ability to prioritize tasks, manage time effectively, and meet deadlines and sales targets.
-
Product Knowledge
- In-depth understanding of the company's products or services and the ability to explain their features and benefits to clients.
-
Sales Tools Proficiency
- Familiarity with CRM software, sales tracking tools, and other sales management systems to maintain records and manage relationships effectively.
-
Market Awareness
- Awareness of market trends, competitors, and industry developments to adapt sales strategies and stay ahead of the competition.