Campaign Manager

Roles and responsibilities

• The role is responsible to work closely and assist the Product and Pricing Manager Brand GMs for BYD and Polestar for the development of tactical campaigns to support volume and profitability objectives. The role consists of defining proactive quarterly campaigns to ensure achievement of volume objectives and stock turnover, together with reactive elements that address specific issues, e.g., ageing stock, competitor campaigns, additional volume opportunities.
  

What you will do:

• Development of annual campaign calendar, including calendarized budget spend by brand and carline.
• Ensure optimum product lifecycle management, identifying needs and evaluating appropriateness and opportunities for Principal’s special editions and buzz models and with brand Operations Managers to proactively identify stock challenges and develop campaign proposals to address them.
• Tracking of campaign spend by quarter, brand and carline and variance analysis.
• Monitoring of competitor tactical offers and trends to determine most appropriate actions to drive customer demand.
• Development of quarterly tactical product campaigns to achieve volume and profit objectives.
• Working with brand GMs to develop appropriate finance offers.
• Liaison with Marketing to ensure effective communication to target customer groups.
• Monitoring and reporting of campaign effectiveness and identification of improvements and enhancements during and post campaign periods.
• Liaisons with brand GMs and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimize stock holding.
• Liaison with brand Principals and General Managers to secure adequate tactical support from Principals to support campaigns and maximize retained margins.
  

Required Skills to be successful:

• - Product lifecycle experience.
• - Experience with automotive pricing and product.
• - Knowledge of pricing tools.
• - Communication and analytical skills.

Desired candidate profile

1. Strategic Planning and Campaign Design

• Campaign Strategy Development: Ability to develop comprehensive strategies that define the overall direction and objectives of the campaign (e.g., voter turnout, lead generation, brand awareness).
• Goal Setting and KPI Definition: Establishing clear goals and key performance indicators (KPIs) to measure the success of the campaign.
• Target Audience Analysis: Identifying and understanding the target audience to tailor messages and tactics effectively.

2. Project Management

• Timeline Management: Expertise in managing deadlines and coordinating multiple tasks simultaneously to ensure timely execution.
• Resource Allocation: Efficiently managing budgets, staff, and other resources to maximize campaign impact.
• Vendor and Partner Coordination: Managing relationships with external vendors, agencies, or partners involved in the campaign (e.g., media buying agencies, event planners, designers).

3. Digital Marketing Expertise

• Social Media Management: Proficiency in managing social media platforms (Facebook, Twitter, Instagram, LinkedIn) for campaign messaging, engagement, and paid advertising.
• Email Marketing: Creating and managing email marketing campaigns, including segmentation, content creation, A/B testing, and performance tracking.
• SEO & SEM: Understanding search engine optimization (SEO) and search engine marketing (SEM) techniques to improve online visibility.
• Content Creation and Curation: Developing compelling content (text, video, graphics) that resonates with the campaign's audience and supports the overall narrative.
• Data Analytics & Reporting: Using digital tools (Google Analytics, social media insights, etc.) to track campaign performance and adjust strategies accordingly.

4. Budget Management

• Budget Planning: Establishing and managing the campaign’s budget, ensuring funds are used effectively.
• Cost Control: Tracking campaign expenses and ensuring that spending stays within the allocated budget.
• ROI Analysis: Analyzing the return on investment (ROI) for different elements of the campaign to assess performance and adjust spending if needed.

5. Team Leadership and Collaboration

• Team Coordination: Managing and motivating a team of campaign staff, volunteers, or contractors to ensure that tasks are completed efficiently and goals are met.
• Collaboration: Working closely with different departments or stakeholders (e.g., creative, communications, fundraising, or external consultants) to execute a cohesive campaign.
• Conflict Resolution: Addressing conflicts or issues within the team or with external partners quickly and diplomatically.

6. Communication and Messaging

• Message Development: Crafting compelling messages that resonate with the target audience and align with the campaign’s overall objectives.
• Public Relations: Managing relationships with the media, handling press releases, and organizing media outreach to generate positive coverage.
• Stakeholder Communication: Communicating with key stakeholders (donors, executives, political figures) to ensure alignment and support for the campaign.