- Develop and implement integrated media strategies across multiple platforms (TV digital print radio social media etc.)
- Collaborate with clients to understand their business objectives and deliver tailored media plans
- Analyze market trends audience data and competitor activity to optimize media strategies
- Manage media budgets and ensure costeffective media buying
- Work closely with creative teams to align media strategies with campaign messaging and goals
- Monitor and report on campaign performance providing actionable insights and recommendations for optimization
- Stay updated on emerging media trends and technologies to ensure the agency remains at the forefront of media innovation
Requirements
- Bachelors degree in Marketing Advertising Communications or a related field
- 3 years of experience in integrated media planning with a proven track record of successful campaigns
- Experience in working with leading media agencies in the UAE market
- Strong knowledge of integrated media channels and platforms including digital social media TV and print
- Fluency in English (both written and spoken)
- Excellent analytical skills with the ability to interpret data and generate insights
- Familiarity with media planning tools and software
- Strong communication and presentation skills with the ability to build relationships with clients and vendors
- Ability to manage multiple projects and meet deadlines in a fastpaced environment
- A proactive and creative mindset with an ability to think strategically
- Knowledge of emerging digital media trends including programmatic and datadriven media planning
Bachelor's degree in Marketing, Advertising, Communications, or a related field 3+ years of experience in integrated media planning, with a proven track record of successful campaigns Experience in working with leading media agencies in the UAE market Strong knowledge of integrated media channels and platforms, including digital, social media, TV, and print Fluency in English (both written and spoken) Excellent analytical skills with the ability to interpret data and generate insights Familiarity with media planning tools and software Strong communication and presentation skills, with the ability to build relationships with clients and vendors Ability to manage multiple projects and meet deadlines in a fast-paced environment A proactive and creative mindset, with an ability to think strategically Knowledge of emerging digital media trends, including programmatic and data-driven media planning
Education
Bachelor's degree in Marketing, Advertising, Communications, or a related field