Social Media Specialist - Dotslab Marketing

Job Summary:

We are seeking a creative and strategic Arabic Social Media Specialist to join our team. The ideal candidate will have a deep understanding of social media platforms and trends and be able to develop and implement effective social media strategies that engage and grow our audience. This role requires proficiency in Arabic and a strong understanding of the cultural nuances within the Arabicspeaking community.

Key Responsibilities:

• Develop implement and manage our social media strategy across various platforms (e.g. Facebook Twitter Instagram LinkedIn TikTok).
• Create curate and manage engaging content (text image video) that is tailored for our target audience.
• Monitor social media channels for industry trends and competitor activities.
• Analyze and report on the performance of social media campaigns using analytics tools and make datadriven recommendations for improvement.
• Engage with our online community respond to comments and messages and foster a positive brand image.
• Collaborate with the marketing team to align social media content with overall marketing strategies and campaigns.
• Stay uptodate with the latest social media best practices and technologies.
• Manage social media advertising campaigns including budget planning targeting and performance analysis.
• Develop and maintain a content calendar to ensure consistent posting and timely content delivery.

Requirements:

• Bachelors degree in Marketing Communications or a related field.
• Minimum of 5 years of experience in social media management preferably in a digital marketing environment.
• Native or fluent in Arabic with excellent writing editing and communication skills.
• Proficient in English both written and verbal.
• Indepth knowledge of various social media platforms their algorithms and best practices.
• Experience with social media management and analytics tools (e.g. Hootsuite Buffer Sprout Social Google Analytics).
• Strong creative thinking and ability to generate innovative content ideas.
• Excellent organizational and timemanagement skills.
• Ability to work independently as well as part of a team.
• Knowledge of SEO and content marketing principles.
• Basic graphic design skills and familiarity with design tools (e.g. Adobe Creative Suite Canva) are a plus.

Job Type: Fulltime

Pay: AED4000.00 AED5000.00 per month

Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)