Marketing Executive

Roles and responsibilities

To coordinate and execute marketing activities, promotions and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman and Saudi Arabia.



What You’ll Be Doing

• Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands

• Implement the marketing, promotional activities for the BP, as per the agreed plans.

• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities

• Coordinate on daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the business

• Coordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc

• Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines

• Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity, etc. as required

• Assist in collating competitors ‘activities vis a vis communication, pricing, packaging and planning

• Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandated

• Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structure

• Support the team on maintenance of annual budgets including allocation of monthly phasing

• Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc

• Update and maintain the marketing calendar for all promotional initiatives

• Timely Updating of the website brand and portfolio content by season

• Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio

About You

Education/Certification and Continued Education

Graduate, preferably in Business Administration with a specialization in Marketing

Years of Experience

3 to 5 years of marketing experience

Experience in the retail industry would be an advantage

Knowledge and Skills

Excellent communication and Interpersonal skills

Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines

Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel

Desired candidate profile

. Marketing Campaign Development

• Campaign planning: Develop and execute marketing campaigns across various channels (digital, print, events, etc.) to promote products or services.
• Content creation: Create compelling content for advertisements, social media, blogs, email marketing, and other platforms.
• Target audience research: Identify and research target audiences to understand their preferences and behaviors to craft effective campaigns.

2. Digital Marketing

• Social media management: Plan, create, and manage content on social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase engagement and followers.
• SEO and SEM: Optimize content for search engines (SEO) and manage paid search campaigns (SEM) to increase web traffic and online visibility.
• Email marketing: Develop and manage email campaigns, including newsletters and promotional emails, to nurture customer relationships and drive sales.

3. Brand Management

• Brand awareness: Help increase brand recognition through strategic marketing initiatives and ensure consistency across all marketing materials.
• Market research: Analyze industry trends, competitors, and consumer behaviors to inform brand strategies and positioning.
• Brand guidelines: Ensure that all marketing materials adhere to the company's brand identity and guidelines.

4. Event Planning and Coordination

• Event management: Organize and promote company events such as trade shows, conferences, product launches, or webinars.
• Promotion and partnerships: Collaborate with external partners, sponsors, or influencers to maximize event exposure and engagement.
• Audience engagement: Coordinate promotional activities before, during, and after events to maximize attendance and interaction with the brand.